Product Marketing Manager

Sabanto•Ames, IA

13d•Onsite

About The Position

Sabanto is a venture-backed, Illinois-based technology company on a mission to drive autonomy into agriculture. We believe the agriculture industry's lack of labor and high capital expense will drive the adoption of autonomous equipment. It's this very spirit that drives us to build a robotic machinery platform, delivering a service that brings unprecedented efficiency, productivity, and cost to farmers. Join our fast-growing, industrious, and passionate team of innovators as we continue to disrupt the multi-billion-dollar agriculture industry. As Product Marketing Manager, you will be the connective tissue between what we build and how the world understands it. This role exists to translate product work into clear positioning, repeatable launch processes, and the training and enablement materials that help our customers, dealers, sales team, and field application engineers get full value from every release. You'll report to the VP of Product and sit close to the roadmap making sure the story we tell in the market matches what's actually being built. This is not a pure demand generation role. It's equal parts strategist, writer, educator, and launch operator. If you've owned product marketing end-to-end at a startup moving fluidly from strategy to execution without losing the thread — this role was designed for you.

Requirements

Has owned launch, content, and enablement simultaneously in a single role before — at a startup or startup-stage company
Strong written and verbal communication skills; able to write a clear one-pager or a detailed training guide with equal facility
Comfortable working directly with engineers and PMs to understand what's being built and why it matters
Industrial, field operations, or enterprise SaaS background preferred — someone who can walk up to a farmer or a dealer and hold a real conversation
Demonstrated use of AI tools (e.g., ChatGPT, Copilot, Claude) to accelerate content and documentation workflows
Bachelor's degree in marketing, communications, business, or a related field — or equivalent demonstrated experience
Legal authorization to work in the United States is required; we are not able to sponsor work visas at this time

Nice To Haves

3–5 years in product marketing, content marketing, technical marketing, or a closely related role
Experience developing technical publications for precision ag products
End-to-end product launch experience: you've written the announcement, built the enablement kit, and measured adoption
Sales enablement artifacts you're proud of: competitive battle cards, demo scripts, one-pagers that actually get used
Customer education or documentation programs (LMS, help centers, video — format is less important than the outcome)
Experience in agriculture, construction, industrial equipment, or field operations software is a strong plus
Familiarity with tools like HubSpot, Intercom, Loom, Figma, or similar GTM and content tooling

Responsibilities

Own the release launch playbook for every major feature, vOS release, and compatibility update — from messaging to internal alignment to customer-facing announcement
Develop and maintain a repeatable launch process so no release goes to market without a coordinated communication plan
Write and deliver product release communications for existing customers (email, in-app, changelog)
Develop and maintain comprehensive customer training programs for autonomy system installation, Mission Control (web and mobile), and best practices for sod and row-crop field operations.
Create onboarding materials that accelerate customer adoption and reduce time-to-first autonomous field operation.
Produce user documentation, video tutorials, and reference guides that empower customers with self-service resources and reduce support requests.
Travel to customer and dealer locations to deliver hands-on, one-on-one product installation, onboarding, and operational training.
Plan and deliver virtual and in-person training sessions for customers, dealers, and internal teams covering product operation, best practices, new features, and the value of Sabanto's autonomy solutions.
Produce the materials that help our sales team, Field Application Engineers (FAEs), and dealers close and support customers: one-pagers, competitive comparisons, demo scripts, and battle cards (quick-reference competitive cheat sheets for sales reps)
Partner with sales and support to capture and systematize learnings from the field
Ensure product documentation is accurate, current, and accessible to the people who need it
Maintain consistent product messaging across all customer-facing surfaces, aligned with the Marketing team's brand voice
Translate complex technical capabilities into clear, differentiated value propositions for operators, dealers, and enterprise buyers
Use AI tools to scale content production without sacrificing quality