Product Marketing Manager
About The Position
Develop end to end marketing strategy for Black Box Americas. Interface with sales teams and sales operations to determine sales pipeline value, including campaign ROI tracking. Interface with product marketing to help plan and design marketing campaigns. Ownership of lead qualification, lead routing and lead assignment to the Black Box sales team. Manage Black Box internal events and presence at external events. Manage marketing projects to complete on time and on budget. Execution of targeted digital marketing campaigns. Campaign management, lead scoring, analysis and optimization. Customer and prospect list consolidation. Leverage marketing automation to create scale and efficiency in all of the above processes. Select and manage technologies, vendors and contractors in support of the above processes.
Requirements
- Bachelor’s Degree Required, preferably in Business with an emphasis in Marketing.
- 7+ years' experience in marketing and marketing operations.
- 3+ years' experience in managing vendors in support of marketing automation.
- Senior expertise in marketing automation system management.
- Experience in establishing a new installation of Eloqua in a mid-sized to large organizations.
- Good understanding of data modeling and data management.
- Strong collaboration skills and ability to manage multiple team members and business priorities.
- Ability to communicate with internal stakeholders, and present to Black Box management as required.
- Ability to demonstrate a commitment to excellence, i.e. strong business acumen.
Responsibilities
- Develop end to end marketing strategy for Black Box Americas.
- Interface with sales teams and sales operations to determine sales pipeline value, including campaign ROI tracking.
- Interface with product marketing to help plan and design marketing campaigns.
- Ownership of lead qualification, lead routing and lead assignment to the Black Box sales team.
- Manage Black Box internal events and presence at external events.
- Manage marketing projects to complete on time and on budget.
- Execution of targeted digital marketing campaigns.
- Campaign management, lead scoring, analysis and optimization.
- Customer and prospect list consolidation.
- Leverage marketing automation to create scale and efficiency in all of the above processes.
- Select and manage technologies, vendors and contractors in support of the above processes.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
