Product Marketing Manager

Merkle Science•New York, NY

8d•Remote

About The Position

Merkle Science provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law enforcement and government agencies to detect, investigate, and prevent illicit use of cryptocurrencies. Our vision is to make cryptocurrencies safe and provide infrastructure for the safe and compliant growth of cryptocurrencies. Merkle Science is headquartered in New York with offices in Singapore, Bangalore and London. The team has combined experience across Bank of America, Paypal, Luno, Thomson Reuters and Amazon. The company has raised over $27M from SIG, Beco, Republic, DCG, Kenetic, GGV and several others. Merkle Science is seeking a Product Marketing Manager to join our growing team. This is a hands-on role for someone with experience in crypto, blockchain, digital assets, or Web3 who enjoys translating complex products into compelling customer stories and driving product adoption through strategic marketing programs. Working closely with our product, sales, customer success, and events teams, you'll own the execution of product marketing campaigns that generate pipeline, accelerate product adoption, and support revenue growth. Our clients include cryptocurrency businesses, financial institutions, government agencies, regulators, and law enforcement organizations around the world.

Requirements

Prior marketing experience within crypto, blockchain, digital assets, or Web3 (required)
Strong experience with HubSpot, email marketing, CRM management, and marketing automation
Experience creating product messaging, customer communications, newsletters, and sales enablement materials
Excellent written and verbal communication skills with the ability to explain technical concepts to business audiences
Experience supporting webinars, conferences, executive events, and customer-facing marketing programs
Highly organized, detail-oriented, and able to manage multiple concurrent product launches and campaigns
Self-starter with a strong sense of ownership and accountability
Native English speaker
Based in the United States (ideally East Coast)

Nice To Haves

Experience in product marketing, B2B SaaS marketing, or go-to-market strategy preferred

Responsibilities

Own product marketing campaigns for Merkle Science's product portfolio, from launch through ongoing customer adoption.
Develop positioning, messaging, and marketing content that clearly communicates product value to enterprise customers.
Build and execute email newsletters, product announcements, customer education campaigns, and lead nurture programs using HubSpot.
Plan and execute webinars, conferences, customer events, and executive roundtables that generate qualified sales opportunities and accelerate pipeline.
Create customer-facing collateral including product one-pagers, presentations, case studies, sales enablement materials, and website content.
Partner closely with Product and Sales to support product launches, feature releases, and go-to-market initiatives.
Manage HubSpot, including CRM segmentation, workflows, email automation, reporting, and campaign performance.
Track campaign performance and product marketing KPIs, providing recommendations to improve adoption, engagement, and sales conversion.
Coordinate with internal stakeholders to ensure consistent product messaging across all customer touchpoints.