Product Marketing Manager
About The Position
As a Product Marketing Manager, you'll be the person who figures out how to best present our products to the world. It's about understanding the market, crafting the right message, and making sure our sales teams have what they need to succeed. You’ll lead market research, messaging, and go-to-market planning initiatives. You’ll collaborate closely with Product, Marketing, and Sales teams to deliver successful product launches and campaigns. You'll be a key player in making sure our products reach the right people and that they understand the value we offer. It's about being organized, analytical, and a good communicator. You'll be the person that connects the product to the market.
Requirements
- Bachelor's degree from a four-year college or university in Business Administration or a related field and four years of relevant experience; or equivalent combination of education and experience.
- 4+ years relevant experience in sales, marketing, business development, or account management.
- Excellent interpersonal and written communication skills.
- Natural relationship builder with initiative, integrity, reliability, and maturity.
- Demonstrated experience in developing business plans and marketing strategies.
Nice To Haves
- Construction management, civil engineering and/or agency background.
- Experience and/or certification with Product Marketing Alliance, Pragmatic Marketing, Silicon Valley Product Group, or other product management and product marketing frameworks.
Responsibilities
- Develop a deep understanding of our customers and competitors through market research, analyzing customer feedback, and industry trend analysis.
- Define how products are communicated by identifying key benefits and creating resonant messaging for the target audience.
- Plan and execute product launches in collaboration with product and sales teams, ensuring alignment on messaging and strategy.
- Provide market insights to the product team to help shape the product roadmap.
- Monitor competitor activities and help differentiate our products.
- Ensure products reach the right people and that they understand the value offered.
Benefits
- Comprehensive health benefits with inclusive wellness support
- Flexible time off and paid holidays
- Continuing education and leadership development programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
