Product Marketing Manager

BlueCat

1d • Hybrid

About The Position

BlueCat provides a suite of solutions that help network, security, applications, and cloud and DevOps teams optimize the IP environment. The company is recognized for its award-winning culture, including the "Great Place to Work" certification and being a top workplace in Canada across various categories. BlueCat is seeking a skillful and experienced Product Marketing Manager to join its growing team. In this role, the primary responsibility will be to craft compelling messaging and content that resonates effectively with the target audience. The Product Marketing Manager will report to the Senior Director of Product Marketing and collaborate closely with cross-functional teams including product management, sales, corporate communications, demand, and customer marketing to create materials that competitively position BlueCat’s growing portfolio of solutions. The position is based in North America, subject to the terms of the hybrid work policy. The marketing team is described as a growing team where individuals can experiment, propose, and execute new ideas within a critical industry, striving for excellence and celebrating successes.

Requirements

• 5+ years in product marketing roles for enterprise software companies within the networking / IT industry.
• Experience operating within a global organization, working across time zones and cultures.
• Experience developing collaborative relationships across departments.
• Provide writing samples that demonstrate the ability to effectively communicate complex, technical concepts.
• Technical Aptitude: familiarity with networking, cloud, and cybersecurity technologies.
• General knowledge of leading vendors in the Network Observability market (strengths, vulnerabilities, competitive positioning).
• Familiarity with key marketing operations platforms (Monday.com, Gong, Highspot, Slack, Confluence, as well as MS Office Suite).
• Entrepreneurial mindset, can-do attitude, adaptable, pro-active, and results driven.
• Productive: able to work independently and is self-directed.
• Team-oriented, open to professional discourse and feedback.
• Organized and detail oriented, with an ability to manage concurrent projects.
• Curiosity to learn our technology and industry.
• Impeccable integrity and high ethical standards.

Nice To Haves

• Specific experience with Network Observability, Network Monitoring, NetFlow and Packet data.

Responsibilities

• Craft compelling product messaging and narratives that highlight BlueCat’s value proposition, competitive advantage, and address customer challenges.
• Develop a variety of customer-facing marketing materials, including presentations, datasheets, case studies, ebooks, video scripts, solution briefs, and white papers.
• Partner with demand marketing teams to deliver key assets aligned with the buyer’s journey.
• Analyze industry trends, customer needs, and competitive landscape, to derive actionable insights.
• Analyze market segmentation and identify opportunities for differentiation and growth.
• Create and maintain sales tools that effectively position BlueCat vs. competitors (e.g., battlecards).
• Support the sales team by providing training on the messaging created to enable effective & consistent communication of BlueCat value to customers.
• Maintain a library of product marketing assets, appropriately meta-tagged for easy access and searchability, while archiving or updating outdated content.
• Gather customer feedback through interviews, surveys, and market analysis to inform product development and marketing strategies.
• Advocate for the voice of the customer internally and ensure alignment with customer needs.

Benefits

• Comprehensive benefits encompassing your health, financial well-being, and overall wellness.
• Exceptional work environment.
• Enriching employee programs.
• Remarkable company culture.
• A Professional Development Budget.
• Dedicated Wellness Days and Wellness Week.
• A Lifestyle Spending Account.
• An Employee Recognition Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed