Product Marketing Manager – Commercial Banking Solutions

CSI•Franklin, TN

9d•Onsite

About The Position

CSI is seeking a Product Marketing Manager to support its growing Commercial Banking Solutions portfolio. This role will partner closely with product management, sales, and executive leadership to develop positioning, messaging, and go-to-market strategies that help community and regional financial institutions better serve their business customers. This position was created in support of CSI's continued growth and expanding commercial banking offerings, providing an exciting opportunity to help shape the future of the business while influencing product direction and market strategy.

Requirements

3+ years of product marketing, product management, solution marketing, or related experience.
Experience within banking, fintech, payments, SaaS, or financial technology environments.
Strong understanding of commercial banking, treasury management, business banking, lending, or payments solutions.
Ability to translate complex product capabilities into customer-focused messaging and value propositions.
Experience developing and executing successful go-to-market strategies.
Exceptional written and verbal communication skills.
Strong analytical and strategic thinking abilities.
Proven ability to work cross-functionally with stakeholders at all levels.
Bachelor's degree in Marketing, Business, Communications, or a related field.
Up to 20% travel
Applicants must be authorized to work in the United States without the need for sponsorship now or in the future.

Nice To Haves

Experience supporting commercial lending, treasury management, payment orchestration, card processing, payment hubs, or related commercial banking solutions.
Experience marketing solutions that connect with core banking systems or support end-to-end banking operations.
Experience utilizing Power BI, CRM platforms, competitive intelligence tools, and AI-powered productivity solutions such as ChatGPT, Claude, or Microsoft Copilot.
Exposure to executive-level presentations, market strategy development, and sales enablement initiatives.

Responsibilities

Develop and execute go-to-market strategies for commercial banking solutions.
Create compelling positioning, messaging, and content that clearly communicates customer value.
Conduct market research, competitive analysis, and customer insight gathering to identify growth opportunities.
Partner with product management to align market needs with product strategy and roadmap initiatives.
Support commercial banking solutions spanning lending, treasury management, business banking, payments, and related technologies.
Develop sales enablement materials, presentations, battle cards, and customer-facing content.
Analyze market trends and customer feedback to strengthen product positioning and drive adoption.
Collaborate with cross-functional teams including Product, Sales, Marketing, Customer Success, and Executive Leadership.
Monitor performance metrics and optimize strategies based on market and customer insights.
Support product launches and help ensure successful execution from strategy through adoption.