Product Marketing Manager

Merative

2d•$125,132 - $187,698•Remote

About The Position

At Truven by Merative, we turn complex healthcare data into clear, actionable insights. Our solutions help organizations improve population health, control costs, and strengthen program performance. We support hospitals, health plans, employers, government agencies, and life sciences organizations with data‑driven tools that improve decision‑making and healthcare outcomes. Our core products include: Health Insights and Springbuk: Benefit program analytics and member engagement tools MarketScan: The industry’s largest, longest‑running U.S. claims database for research Flexible Analytics: Solutions to enhance population health and program performance At Truven, you’ll join a team transforming healthcare through data, innovation, and real‑world impact—working alongside experts committed to improving health outcomes nationwide. Ready to transform healthcare with powerful data, trusted insights, and real-world results? At Truven, we’re not just working with healthcare data, we’re changing how the industry uses it to improve lives. We are seeking a data-driven and results-oriented Product Marketing Manager focused on our data portfolio for the life sciences market segment. You will act as the crucial link between our product, sales, and marketing teams, translating complex capabilities into compelling value propositions that resonate with biopharmaceutical and medical device companies. In this role, you will champion the voice of the customer, shape our product trajectory, and equip our commercial teams to win. If you have a deep understanding of the life sciences landscape and a proven track record of driving product growth, we want you on our team.

Requirements

A proven track record of applying deep B2B product marketing expertise, specifically within healthcare data or technology for the life sciences market (biopharmaceutical, medical devices).
The ideal candidate will have 8+ years of experience, including product marketing ownership and demonstrated impact on business performance.
Proven experience contributing to product and marketing strategy to drive growth, differentiation, and customer adoption.
Ability to analyze ambiguous market signals, customer insights, competitive dynamics, and qualitative data where evaluation of intangibles is required.
Ability to provide thought leadership on market trends, buyer needs, and competitive strategy, and contribute to broader, company-wide initiatives.
Deep understanding of the full marketing and sales funnel – you know what it takes to partner across product management, sales, and marketing functions to generate demand, nurture intelligently, and drive revenue outcomes.
A “figure-it-out” mindset: you move fast, proactively solve problems, and bring positive momentum, especially when priorities shift.
Exceptional written and verbal communication skills, with a talent for making complex concepts accessible.
Strong analytical skills to interpret market data and translate it into actionable business strategy.

Responsibilities

Drive Market Share: Increase our footprint within the life sciences segment by effectively positioning and differentiating our data solutions.
Provide Market Intelligence: Monitor the life sciences landscape and adjacent markets. Gather actionable insights on market trends, competitor movements, and regulatory changes to inform our product and marketing strategies.
Define Segmentation and Personas: Define and maintain deep, actionable buyer personas. Segment the life sciences market to identify high-value targets and tailor our approach to address their specific pain points and goals.
Improve Product Adoption: Accelerate the uptake of new features and existing products among current life sciences clients through targeted lifecycle marketing and clear communication.
Enable Sales Success: Reduce the sales cycle length and increase win rates by equipping the sales team with precise messaging and highly effective collateral. Develop high-quality sales artifacts tailored to the life sciences segment.