Product Marketing Manager

isolvedCharlotte, NC

About The Position

Join a high‑impact product marketing team shaping the success of isolved's HCM solutions. You'll craft differentiated messaging, build market awareness, and drive adoption across a rapidly growing global market. This role blends creativity, strategic thinking, and cross‑functional collaboration with product, sales, marketing, and partner teams.

Requirements

  • Bachelor's degree in marketing or related experience
  • 4+ years in product marketing, partner marketing, product management, consulting, or pre‑sales
  • Strong understanding of subscription-based B2B software
  • Experience with product marketing essentials: campaigns, competitive intel, positioning, pricing/packaging, sales enablement
  • Excellent writing, presentation, and communication skills
  • Detail‑oriented, organized, data‑driven, and able to thrive in a fast‑paced environment
  • Self‑motivated team player with strong analytical and creative abilities
  • Proficient in Microsoft 365.

Responsibilities

  • Develop clear, compelling product positioning and messaging for internal and external audiences
  • Create and manage sales tools, solution collateral, and content such as whitepapers, videos, and interactive assets
  • Support GTM strategies and integrated campaigns that increase demand and adoption
  • Enable sales and partners through training, pitch materials, and competitive differentiation
  • Collaborate closely with product management and marketplace partners as a key stakeholder
  • Represent product strategy to internal teams and external audiences-on stage, online, and everywhere in between
  • Provide subject‑matter expertise on ICPs, buyer personas, content needs, and GTM execution
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