Product Marketing Manager

Energage • Exton, PA

13d • $80,000 - $95,000 • Remote

About The Position

As an Energage Product Marketing Manager, your mission is to effectively position and differentiate our organization and offerings in the market, be the voice of the customer, create effective go-to-market materials to support marketing, sales, and customer success. The Product Marketing Manager will collaborate with the Director of Marketing to craft product positioning and steward company messaging. Owning research into the market and competitors, you will craft marketing and sales materials that show the differentiated value that Energage can offer.

Requirements

• 3+ years' experience in product marketing or product management in a B2B company, preferably software
• Ability to understand a market landscape
• An understanding of what product positioning is and why it is important
• Willingness and desire to engage directly with customers and prospects
• Demonstrated passion for/interest in adopting AI tools to improve efficiency and effectiveness.
• Strong analytical skills
• Fluency in Microsoft Excel and PowerPoint

Nice To Haves

• HR Tech experience
• Adobe suite or Canva experience
• Familiarity with Pardot, Hubspot, or Marketo
• Familiarity with Salesforce reporting

Responsibilities

• Steward product positioning, messaging, and narratives
• Create materials to support go-to-market strategy and launch planning
• Conduct customer, market, and competitive research
• Enable the sales organization with materials and training.
• Partner closely with Product Management on roadmap and insights
• Support product adoption and retention initiatives
• Measure launch and campaign performance

Benefits

• PTO policy includes company holidays, sick time, vacation time, and floating holidays
• Remote
• Company pays a portion of individual health care premium
• Option to participate in a company-sponsored 401(k)
• Training and education
• Professional development; all employees have access to a third party professional coach
• Tuition reimbursement program
• Opportunity to work for a purpose-driven organization using business as a force for good

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees