Product Marketing Manager

Thomson Reuters•Frisco, TX

13d•Hybrid

About The Position

The Product Marketing Manager is responsible for shaping and delivering clear, compelling product and feature messaging for our audit workflow solutions, articulating differentiated value by customer segment and firm size. You will develop a strong understanding of how auditors work across the full audit lifecycle and the challenges they face day to day. As a key contributor to product storytelling, you will translate customer needs, market insights, and product capabilities into messaging that helps firms work smarter, reduce risk, and achieve better outcomes. In this role, you will partner closely with Marketing, Product Management and Sales teams to support go‑to‑market execution. You will help align marketing programs and sales channels to drive new revenue, improve retention, and contribute to overall market success. In this opportunity as a Product Marketing Manager, you will: Execute integrated product marketing strategies in close partnership with Campaign Planning, Product Management, and Sales to support revenue growth and market success. Support the activation of audit workflow value propositions and messaging, working cross‑functionally to ensure accurate positioning across go‑to-market campaigns, demand generation programs, and sales enablement assets. Develop and drive adoption of core marketing assets—including product collateral, customer case studies, and competitive insights—that support key stages of the buyer’s journey and marketing nurture cycle. Contribute to the marketing launch of new audit workflow products and capabilities, supporting positioning and messaging development, sales readiness and campaign activation. Build a strong understanding of customer workflows and pain points, with a clear view of how our audit solutions address those challenges across the audit lifecycle.

Requirements

Bachelor’s degree in business, marketing, or a related field.
4+ years of relevant marketing experience, preferably in B2B or enterprise environments.
Experience supporting product positioning and product launches, with a focus on measuring and improving marketing effectiveness.
Demonstrated ability to partner effectively with cross-functional stakeholders, including Product Management, Sales and Marketing.
A collaborative, results‑oriented mindset with the ability to manage multiple priorities and drive execution.
Strong written and verbal communication skills, with the ability to tailor messages for different audiences.

Nice To Haves

Experience in software, AI, information services, or adjacent technology‑driven industries strongly preferred.
Knowledge of or experience in the audit industry and an interest in how audit workflows are evolving strongly preferred.

Responsibilities

Execute integrated product marketing strategies in close partnership with Campaign Planning, Product Management, and Sales to support revenue growth and market success.
Support the activation of audit workflow value propositions and messaging, working cross‑functionally to ensure accurate positioning across go‑to-market campaigns, demand generation programs, and sales enablement assets.
Develop and drive adoption of core marketing assets—including product collateral, customer case studies, and competitive insights—that support key stages of the buyer’s journey and marketing nurture cycle.
Contribute to the marketing launch of new audit workflow products and capabilities, supporting positioning and messaging development, sales readiness and campaign activation.
Build a strong understanding of customer workflows and pain points, with a clear view of how our audit solutions address those challenges across the audit lifecycle.
Support the build and ongoing enhancement of audit workflow marketing programs, contributing to iterative improvements and optimization.
Monitor and interpret performance metrics to inform future initiatives and provide data-driven recommendations to refine messaging and improve outcomes.
Distill complex product, workflow, and market information into clear, customer-centric messages and guiding principles.
Weave together audit workflow capabilities, market trends, and customer insights into cohesive stories that support demand generation and integrated marketing campaigns.
Create marketing assets, sales enablement tools, and go‑to-market deliverables that support acquisition, expansion, and retention efforts.

Benefits

Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency.
market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match
market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave
optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan