Manager, Product Marketing

Auberge Collection•Bethesda, MD

2d•$100,000 - $130,000

About The Position

The Product Marketing Manager is responsible for the go to market planning supporting our portfolio across products and services (hotels, residences, Wellbeing, F&B, and experiences) are positioned, communicated, and brought to market in the most impactful way. This role bridges brand, marketing, sales, and customer insights to ensure that every consumer facing activity is clearly defined, planned and coordinated to the target audiences. The ideal candidate combines strategic thinking, customer and market insights, and strong organization skills to translate product features into meaningful value propositions that drive awareness, engagement, and measurable revenue growth. As an individual contributor role, this ideal candidate is collaborative and team player that will be working cross functionally across Brand, Digital & Marketing, Revenue Optimization, and Sales functions.

Requirements

5–8+ years of experience in product marketing, marketing strategy, or go-to-market roles.
Experience in hospitality, luxury, travel, lifestyle, or consumer brands preferred.
Proven experience launching products or experiences and driving adoption.
Strong strategic thinking and storytelling ability.
Ability to translate complex product concepts into clear and compelling customer messaging.
Cross-functional collaboration and project management skills.
Analytical mindset with experience using customer insights and data to inform decisions.
Excellent written and verbal communication skills
Bachelor’s degree in Marketing, Business, Communications, or related field.

Nice To Haves

MBA or advanced degree is a plus.

Responsibilities

Product Positioning & Messaging
Develop clear, differentiated messaging frameworks aligned with brand strategy.
Translate product features and experiences into compelling customer benefits and narratives.
Ensure consistent messaging across all channels including digital web, advertising, social, sales materials, partnerships, and campaigns.
Go-to-Market Strategy
Coordinate go-to-market strategies for 360 marketing activities (across direct and indirect channels) to ensure consistency across all channels
Orchestrate cross-functional launch plans across commercial teams (and operations as needed).
Define launch timelines, success metrics, and communication strategies within the HO and field teams.
Provide post initiative results, recaps and post mortems to ensure learnings are embedded in future activities
Sales & Marketing Enablement
Create tools and content that enable internal, property teams and partners to effectively communicate product value.
Clearly cascading tools and information to support effective planning and execution
Develop marketing materials including product decks, playbooks, training resources, and launch kits.
Partner with sales and partnerships teams to ensure alignment between product positioning and customer conversations.
Develop and maintain 360 global calendar of external notable events, cultural moments (across film, music, sports, design, culinary, etc) to support a full year plan focused plan
360 Marketing Views
Partner with brand, digital, and creative teams to translate product messaging into campaigns and content.
Develop a 360 marketing calendar that allows for a clear advance view of campaign, timing, creative, target and impact.
Ensure that marketing campaigns clearly articulate product value, experience, and differentiation.
Performance & Optimization
Define success metrics and track product marketing performance.
Analyze campaign and product adoption results to refine messaging and strategy.
Continuously optimize positioning based on insights and market feedback.