Manager, Product Marketing

Wolters Kluwer • Kennesaw, GA

10h

About The Position

As a Manager, Product Marketing, you will manage a team responsible for driving the success of our products in the market. Your role will involve ensuring that marketing strategies align with customer needs and market trends while collaborating with cross-functional teams. You will be accountable for the performance and results of your department, making significant contributions to the company's strategic objectives.

Requirements

• Market Analysis: Proficiency in conducting and interpreting market research.
• Strategy Implementation: Capability to ensure effective execution of marketing plans.
• Cross-Functional Collaboration: Ability to work closely with various teams.
• Messaging Strategy: Skill in creating and optimizing product messaging.
• Financial Acumen: Knowledge of developing and maintaining business cases.
• Dynamic Adjustments: Ability to revise strategies based on market changes.
• Pricing Analysis: Competence in contributing to pricing strategy.
• Leadership: Skills in team management and performance evaluation.

Responsibilities

• Lead market research initiatives to define and understand customer segments.
• Ensure successful implementation of Go-To-Market plans.
• Collaborate with product development to ensure products meet market demand.
• Oversee the creation of effective product messaging and positioning.
• Develop and maintain business cases for product investments.
• Review and adjust marketing strategies in response to market dynamics.
• Direct input into pricing strategy based on comprehensive market analysis.
• Coordinate training initiatives for both new and existing products.
• Manage department budgets and resource allocation.
• Evaluate team performance and ensure campaign effectiveness.

Benefits

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 101-250 employees