Product Marketing Manager

AlixPartners•New York, NY

41d•$120,000 - $220,000•Hybrid

About The Position

At AlixPartners, we tackle complex challenges by transforming insights into innovative solutions, delivering lasting value for businesses, their people, and the communities they serve. Our products are designed to drive meaningful impact, ensuring sustainable growth and success. By understanding, respecting, and honoring the needs of our employees, clients, and communities, AlixPartners actively promotes an inclusive environment. We strongly believe in the value that diversity of thoughts and experiences bring to our firm, and are committed to the perpetual enhancement of initiatives, policies, and practices. We hold ourselves accountable by providing the space for authenticity, growth, and equity for everyone. AlixPartners has embraced a hybrid work model to provide flexibility and support our employees' work-life integration. Our hybrid model combines a mix of in-person and remote working. This role follows a different cadence to traditional consulting or on-site client presence. It follows a traditional product development cadence, while being expected to engage our users in appropriate situations such as business conferences and in-person workshops.

Requirements

Minimum of 6 years of relevant Product Marketing or Product Management experience.
Proven track record of building and executing internal or Enterprise B2B marketing campaigns with measurable results.
Exceptional written and verbal communication skills in English.
Able to communicate complex product concepts clearly to both technical and non-technical audiences.
Comfortable presenting and demoing products to diverse audiences, including senior leadership.
Strong cross-functional collaboration skills, with experience working alongside Product and Engineering teams.
Analytical mindset with experience defining and tracking KPIs for awareness and adoption programs.
Demonstrated ability to build marketing strategies and repeatable playbooks in complex, multi-product environments.
Intellectual curiosity and a commitment to ongoing personal and professional development.
Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
2+ years of experience in a professional services or consulting firm environment.

Nice To Haves

Experience building automation workflows using AI (Power Automate, Zapier, or equivalent tools)

Responsibilities

Own and manage the marketing programs around the firm’s growing portfolio of technology products.
Drive internal awareness, adoption, and engagement across practitioners and client-facing teams.
Translate complex capabilities into clear value narratives, building internal and external marketing programs.
Raise awareness holistically across all products and initiatives within the Platforms portfolio.
Work with Product Managers and cross-functional stakeholders to turn feature releases into awareness moments, and usage gaps into engagement campaigns.
Partner with Product Managers, industry and service lines, and the wider marketing team to define the market-facing identity of each product in the Platforms portfolio.
Establish and maintain clear value propositions, positioning statements, and messaging frameworks aligned with the firm's wider brand proposition and visual identity standards.
Lead the productization process — translating product capabilities into market-ready narratives.
Brief and direct creative teams on product naming, visual identity, and brand standards.
Drive the development of core go-to-market content, including digital assets and sales material, ensuring a cohesive product presence before and beyond any individual launch.
Create high-quality product content including demos, feature walkthroughs, onboarding materials, and release announcements.
Concept, brief and direct agency/contractors to produce video content to a professional standard.
Maintain and improve internal knowledge bases, wiki pages, and public-facing product pages to ensure content stays current and accurate.
Build and execute internal marketing campaigns that drive product visibility, feature adoption, and top-of-mind awareness across business units and geographies.
Ensure consistent messaging across channels, including firm-wide awareness initiatives that promote the Platforms portfolio as a whole.
Deliver live and recorded product demonstrations for internal stakeholders, new internal users, and leadership.
Present new features in a way that connects directly to user needs and business outcomes.
Build relationships with key stakeholders across the firm.
Understand stakeholder workflows, pain points, and communication preferences.
Translate stakeholder knowledge into targeted campaigns that resonate with specific user groups.
Serve as the primary bridge between the Platforms product team and the central marketing function.
Co-develop campaigns, align on messaging, and coordinate on external and firm-wide product promotions.
Ensure all firm-wide communications follow established marketing protocols and channel ownership.
Develop a structured awareness and adoption strategy for the Platforms portfolio.
Build repeatable playbooks that can be applied across products and scaled as the portfolio grows.
Translate strategy into actionable plans with clear milestones and ownership.
Act as a structured channel for user feedback.
Gather insights from campaigns, demos, and stakeholder conversations, and bring them back to the Product Manager as actionable input.
Serve as a close partner to the PM throughout the product lifecycle.
Build and maintain marketing automation workflows using Power Automate or similar tools to scale communication efforts, manage campaign triggers, and reduce manual overhead.
Define and track engagement metrics tied to awareness and adoption goals.
Report on campaign effectiveness and continuously refine approach based on data.