Product Marketing Manager

Ride Aventon•Brea, CA

1d•Onsite

About The Position

Aventon is an electric bicycle company that is passionate about creating high-quality, stylish, and affordable ebikes. We believe that e-bikes have the potential to revolutionize transportation and make it more accessible for everyone. Aventon is committed to providing our customers with the best possible riding experience, and we are always looking for ways to improve our products and services. We don’t just sell ebikes; we enable everyday adventures and innovation. We need a visionary who is as comfortable in a technical product teardown as they are in a high-level creative brainstorm. This is one of the most exciting roles at Aventon. Position Summary: As a Product Marketing Manager at Aventon, you’re the product marketing expert at the core of the Aventon narrative. Positioned at the intersection of Product, Creative, and Brand Strategy, you will collaborate directly with the Brand Director to steer the future of our award-winning lineup. This is arguably the most influential seat in the house, where raw engineering transforms into a compelling lifestyle brand.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
3–5+ years of product marketing experience supporting consumer products, including product launches, go-to-market strategy, positioning, and messaging development.
Strong understanding of go-to-market strategy, product positioning, and lifecycle marketing.
Excellent written and verbal communication skills, with the ability to translate technical information into customer-friendly messaging.
Proven ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
Experience collaborating cross-functionally with product, creative, sales, and operations teams.
Comfortable working with data and analytics to inform decisions and measure performance.
Proficiency in Microsoft Office or Google Workspace; familiarity with marketing tools and analytics platforms is a plus.
Willingness to travel and participate in events, product demos, and on-site shoots.
Ability to ride and demonstrate bicycles is preferred.

Nice To Haves

Passionate about cycling and knowledgeable about bike components, design, and performance.
Detail-oriented with the ability to identify and communicate product differentiators.
Strong storyteller who can translate technical features into customer benefits.
Experience working with consumer products; experience in cycling, outdoor, or lifestyle brands is a plus.
Experience marketing consumer durable goods.
Experience in cycling, mobility, outdoor recreation, fitness, or lifestyle brands.
Familiarity with ecommerce marketing and DTC business models.
Experience supporting dealer or retail sales channels.
Experience conducting customer and competitive research.

Responsibilities

Develop and maintain product positioning, messaging, and copy for each model.
Collaborate with U.S. and international teams to ensure alignment and localization across markets.
Define launch strategies, including target audience, messaging, objectives, and KPIs.
Align product marketing plans with brand, product, and sales calendars.
Lead GTM readiness and cross-functional coordination from product samples to content and creative delivery.
Ensure all deliverables support a successful and timely launch.
Create sales tools including presentations, one-pagers, POP materials, and training content.
Support dealer and B2B partner education and engagement.
Develop and review product-related copy across marketing channels.
Ensure accuracy and consistency across all consumer-facing materials.
Monitor product performance metrics (sell-through, conversion, traffic).
Conduct post-launch analysis to identify opportunities for improvement.
Work closely with product, sales, customer service, and marketing teams to ensure alignment.
Support production timelines, including sample tracking and launch readiness.
Support and participate in product launches, trade shows, events, and on-site photo/video shoots.
Lead or assist with product demonstrations across digital and in-person channels.
Provide insights to Product Management for future enhancements, updates, and new product development.