Product Marketing Manager

Lumion • South Jordan, UT

6h • Onsite

About The Position

Lumion builds software for the institutions training the next generation of skilled workers — the career and technical schools producing technicians, healthcare workers, drivers, and trades professionals. We help these schools run more efficiently, recruit and retain more students, and deliver better outcomes for the people they serve.
We're at a stage where the strategy is working, the product roadmap is loaded, and our market is rapidly evolving. We need product marketing to make our launches land, sharpen the way we tell our story, and turn our existing customer base into a compounding engine.
This role is the difference between a GTM strategy that lives on a deck and one that compounds in market.

Requirements

• 3-5 years of product marketing experience, with at least 2 in B2B SaaS
• Demonstrated launch ownership — you've run multiple major product launches end-to-end and can walk through what worked, what didn't, and what you learned
• Funnel impact you can point to — stage-by-stage improvements you personally drove, with numbers behind them
• Strong research discipline — you run your own customer, win/loss, and competitive research; you don't wait to be handed insight
• A strong writer — positioning, messaging, long-form, enablement content; you can move between registers
• Comfortable with data — you pull your own funnel reports, partner with RevOps without hand-holding, and know which numbers actually matter
• Cross-functional operator — you've worked closely with product, sales, and CS, and you understand how the closed loop is supposed to run

Nice To Haves

• Experience at a company between $5M and $50M ARR (you understand the stage)
• Built a launch process from scratch rather than only inheriting one
• Pricing or packaging experience in a modular or tiered environment
• Customer marketing or advocacy background
• Experience in a verticalized B2B SaaS motion

Responsibilities

• Own end-to-end product launches — from new product modules and AI capabilities to platform refreshes and packaging rollouts to our existing customer base.
• Own the buyer journey for our high-velocity segments — stage by stage, from awareness through adoption and expansion.
• Be the function our sales team relies on to close deals faster.
• Build the engine that turns our existing customer base into expansion revenue.
• Maintain and evolve our modular product story and outcomes matrix.
• Develop segment- and vertical-specific messaging.
• Develop competitive positioning and battlecards.
• Provide pricing and packaging input.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees