Product Marketing Manager
About The Position
As a Product Marketing Manager , reporting directly to Anaïs, our Lead Marketing , you will be responsible for the positioning and go-to-market of Omnidoc’s solutions. You will work closely with the Product, Sales, CSM, and Marketing teams to: Act as the voice of the market within the Product team , bringing customer insights to shape product decisions and priorities. Turn our innovations into clear, tangible value for healthcare professionals. Design and execute impactful product launches . Equip Sales & CSM with practical and effective tools that make a real difference. Build a deep understanding of the market, customer needs, and competition .
Responsibilities
- Market Insights & Internal Collaboration Conduct market & competitive intelligence , and share insights to influence the product roadmap.
- Collect and structure customer and field feedback (in collaboration with Sales & CSM) to feed the Product roadmap (together with the Product Manager).
- Ensure a continuous feedback loop between Product, Marketing, Sales, and CSM.
- Positioning & Messaging Define and refine the positioning and key messages of our solutions.
- Guarantee consistency of messaging across all channels and assets.
- Go-to-Market & Product Communication Define and execute launch plans tailored to the scope (minor feature vs. strategic launch).
- Design and produce product communication materials (product sheets, videos, etc.).
- Sales enablement: create resources to empower the Sales team (pitch decks, objection handling guides, demo scripts, etc.).
- CSM enablement : provide launch kits, tutorials, FAQs, and educational content to support our clients.
- Orchestrate external and internal communications (customer/prospect emails, LinkedIn, internal announcements).
- Train internal teams on product positioning and new features.
- Adoption, User Experience & Growth Contribute to activation, onboarding, and product adoption to maximize engagement, retention, and recurring usage.
- Implement Product-Led Growth initiatives (emails, in-app campaigns, educational content, nurturing).
- Monitor and analyze usage, adoption, and retention KPIs , and recommend corrective actions.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
1-10 employees
