Product Marketing Manager

Wolters Kluwer • Kennesaw, GA

26d • $89,600 - $157,000

About The Position

As a Product Marketing Manager, you will independently drive key product marketing initiatives, utilizing your advanced skills and understanding of market dynamics to support the development and execution of strategic marketing plans. Your expertise will be crucial in refining product positioning, analyzing market data, and ensuring successful Go To Market implementations. You will collaborate across departments to ensure our product offerings meet and exceed customer expectations.

Requirements

• Advanced Market Research: Advanced skills in conducting complex market research and analysis.
• Strategic Messaging: Expertise in creating and refining strategic product messaging.
• Data Analytics: Proficient in analyzing and interpreting complex data sets.
• Cross-functional Collaboration: Ability to collaborate effectively with multiple departments.
• Project Leadership: Leading marketing projects and initiatives.
• Software Proficiency: Advanced knowledge of marketing software and analytics tools.
• Customer Insight Integration: Integrating customer feedback into product and marketing strategies.
• Market Adaptability: Quickly adapting to changing market conditions and trends.

Responsibilities

• Lead the development and execution of specialized Go To Market plans.
• Conduct complex market research and customer analysis.
• Refine and optimize product messaging and positioning.
• Monitor industry trends and adjust marketing strategies accordingly.
• Track, report, and analyze marketing performance and ROI.
• Collaborate with product development to integrate market feedback.
• Develop comprehensive marketing collateral and training materials.
• Coordinate and lead product launch activities.
• Analyze and recommend pricing strategies and adjustments.
• Provide strategic insights based on market and competitive analysis.

Benefits

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed