Product Marketing Manager

WAGNER•Plymouth, MN

1d•Hybrid

About The Position

The Product Marketing Manager leads go-to-market strategies and integrated marketing campaigns for new products and an assigned product portfolio. This role owns the product marketing process from strategy development through launch and in-market performance, defining customer positioning, messaging, and value propositions. Working with minimal supervision, the position manages launch budgets, marketing assets, retail merchandising initiatives, and cross-functional execution to drive successful business results.

Requirements

Bachelor’s degree in business administration, marketing, or related field
7+ years’ experience in product marketing or brand marketing, preferably in consumer goods.; or an equivalent combination of education, training, and experience as determined by the hiring manager and People & Culture.
Proven ability to operate autonomously, exercising sound judgment to drive decisions and outcomes with minimal day-to-day direction.
Exceptional project management skills, with a proven ability to drive projects to completion on time and within budget.
Proven success managing go-to-market strategies and leading cross-functional product launches and teams.
High attention to detail.
Pride of authorship — takes ownership and pride in the quality of the work presented.
Strong critical thinking skills, using logic and reason to evaluate the strengths and weaknesses of alternative solutions and approaches.
Presentation skills — understands audience and can create messaging, develop presentations, and present effectively.
Excellent verbal, written, and interpersonal communication skills.
Ability to manage up and influence senior stakeholders without direct authority.
Familiarity and comfort with Microsoft 365 and AI tools.
Live our Values of: Collaborative, Customer Centric, and Entrepreneurial.

Responsibilities

Develop end-to-end GTM planning for new product launches across multiple channels.
Audit & optimize existing categories/product messaging & assets to optimize against current trends in market changes.
Define the customer persona and the customer journey touchpoints for new products while ensuring we are adapting to variations in the customer journey.
Define competitive positioning and differentiation, translating category and competitive insights into clear, compelling messaging that translates into a strong value proposition message for the product being marketed.
Ensure the marcomms touchpoints on the customer journey are defined and content is integrated across the relevant touch points.
Develop launch campaigns, including messaging, positioning, and audience segmentation along with budget management and future marketing support.
Project manage the creation and delivery of all marketing assets (e.g., packaging, in-store displays, product videos, digital content, sales enablement tools).
Partner with digital marketing and social media teams to ensure post-launch execution supports a successful in-market launch and prolonged campaign to establish the product in the market.
Collaborate with key retail partners to develop customized merchandising strategies that drive visibility and sell-through.
Ensure consistent brand presentation and messaging across retail environment with a focus on digital product pages
Analyze retailer performance and use insights to optimize merchandising programs.
Work with vendors to manage RFQs, SOWs, pricing negotiations, and POs following designated processes.
Manage multiple concurrent projects, meeting tight deadlines without compromising quality.
Coordinate and lead cross-functional teams including product, creative and sales to ensure alignment and timely execution.
Lead project kick-offs, track progress, manage budgets, and report on key metrics.
Own and continuously improve the marketing product launch process to ensure on-time, successful launches.
Analyze market research, sales analytics, and competitive threats to inform best-in-class marketing initiatives.
Report on launch performance and results once products are in-market, including recommendations for optimization.
Other duties as assigned.