Product Marketing Manager
About The Position
Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector. Provides a comprehensive portfolio of solutions including HR/HCM technology, managed services, and global business process outsourcing (BPO). Serves over 95,000 businesses and processes over $135B in annual payroll. Headquartered in Chandler, Arizona. Helps businesses streamline and grow operations with custom strategies benefiting employers and employees. Position Summary: Develop and execute product marketing strategies driving growth across B2B and B2C audiences. Focus on positioning, messaging, and go-to-market execution. Create compelling product stories and sales & marketing enablement tools. Collaborate cross-functionally to align product capabilities with customer needs. Lead and mentor team members, manage projects, and ensure marketing aligns with brand standards and business goals.
Requirements
- Strong background in B2B and B2C product marketing with proven experience in positioning, messaging, and go-to-market strategies.
- Excellent storytelling, copywriting, and content development skills.
- Experience with market, customer, and competitive research.
- Skilled in building sales enablement and customer-facing assets.
- Strong project management skills.
- Highly organized, self-motivated, results-oriented with attention to detail.
- Ability to thrive in fast-paced, collaborative environments.
- Bachelor's Degree required; marketing, communications, or business preferred.
- 5-7 years of relevant product marketing experience.
Nice To Haves
- Experience in SaaS, professional services, or technology-driven industries preferred.
- Proven ability to develop and execute product marketing strategies driving growth in B2B and/or B2C markets.
Responsibilities
- Translate complex product features into customer-focused value propositions.
- Lead go-to-market planning and execution for new product launches and feature releases.
- Develop product positioning, messaging frameworks, and customer segmentation strategies.
- Create marketing assets like battlecards, product sheets, competitive comparisons, sales enablement decks, and customer collateral.
- Conduct market, competitor, and customer research.
- Ensure consistent product messaging across all touchpoints.
- Support cross-sell, upsell, and retention initiatives through effective messaging.
- Set product marketing objectives and success metrics tied to business outcomes.
- Mentor and coach marketing team members.
- Prioritize projects and ensure timely delivery of high-quality assets.
- Review content for clarity, accuracy, and brand alignment.
- Collaborate with Product, Sales, Client Success, and Executive teams.
- Other duties as assigned.
Benefits
- Health Insurance: Medical, dental, and vision coverage.
- Retirement Plan: 401(k) with company match.
- Paid Time Off: PTO, Holidays, Parental leave, and Sick Leave as per state law.
- Other Benefits: Life insurance, short and long term disability, employee assistance program (EAP), FSA, HSA, identity theft protection, critical illness, accident, cancer, hospital protection, legal and pet insurance.
- Additional Compensation: Signing bonus, commission if applicable.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
