Product Marketing Manager

Skedda•Boston, MA

14d

About The Position

Skedda is a leading global workplace management platform, serving over 7,000 customers including Toyota, Siemens, Mercedes-Benz, MIT, and Harvard University. The company is a key player in shaping the future of the modern workplace experience with interactive floor plans, desk and meeting room booking, visitor management, rich utilization analytics, and integrations with Slack, Microsoft 365, and Google Workspace. Each year, Skedda wins awards from G2, Capterra, GetApp, and SoftwareAdvice. AllBooked by Skedda is our business unit focused on businesses monetizing their venues. Our customers include athletic facilities, studios, creative spaces, event venues, community centers, and coworking spaces. We’re experiencing significant growth in our AllBooked segment, making it an exciting time to join the AllBooked team. Role Description: Our VP/General Manager of AllBooked is seeking to partner with a driven and collaborative Product Marketing Manager to ensure we are positioned effectively in the market and resonate with our target audience, heavily contributing to our growth and success! In this role, you will shape how our products are positioned, communicated, and adopted by customers. You’ll work closely with Product, Marketing, and Sales to craft compelling messaging, launch new features, enable the sales team, and ensure our value resonates with customers across expanding markets and channels.

Requirements

Bachelor's Degree
Minimum 4+ years of professional experience in product marketing
Experience in marketing B2B SaaS products, preferably to SMB and/or middle markets
Excellent storyteller with a background in product marketing and an emphasis on positioning, content/messaging, and sales enablement
Excellent writer and communicator with the ability to create high-quality sales and customer-facing content, including web content and presentation material
Have a strong understanding of product marketing concepts, approaches, and tools, including (but not limited to) market sizing and segmentation, persona definition, competitive positioning, pricing, packaging, product launches, and market research
Energized by the opportunity to build a key contributor defining the future of work!
Proactive and “owner” with demonstrated ability to tackle both large and small projects with minimal oversight
Experience with self-serve, product-led growth (PLG) motions

Responsibilities

Lead new feature rollouts, from launch to communication to driving adoption
Create and execute launch plans, coordinating across Product, Marketing, Sales, and Support
Segment customers and tailor communication strategies to maximize engagement
Develop messaging and communications across channels (email, webinars, in-product messaging, etc.) and coordinate the logistics for launching it
Partner with Product to develop documentation and enablement materials (e.g., sales/support training, help center articles)
Ensure Sales team has the materials and demo environments needed to effectively showcase new features
Measure feature adoption and identify opportunities to improve engagement
Develop a deep understanding of our customer base through data - watch sales and customer calls, look at venue setups, review customers’ websites, interview customers/prospects, etc.
Clearly define AllBooked’s varied personas and their pain points, value propositions
Translate customer insights into fresh messaging that resonates
Coordinate updating all marketing materials (website, emails, ads) to reflect updated messaging
Competitive research and positioning
Update analysis/assessment of key competitors
Conduct deep product analysis to understand strengths and weaknesses
Create enablement material (e.g., battle cards) that empower Sales with stronger talk tracks for the top competitors
Own the demo environment, and ensure it follows best practices
Create basic decks for our sales team
Data analysis on feature adoption
Track feature adoption and customer engagement using Metabase dashboards
Analyze per-venue impact for marketing materials
Conduct pricing and market research
Deliver quarterly product and market analyses
Own AllBooked Product onboarding for new employees