Product Marketing Manager

Hasbro•Renton, WA

About The Position

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in! Wizards of the Coast is seeking a Product Marketing Manager to support D&D Beyond, the official digital toolset and platform for Dungeons & Dragons. This role will partner closely with Product, Brand, Creative, and Community teams to help shape how D&D Beyond features, content, and releases are positioned and brought to market. As a Product Marketing Manager, you will contribute to defining player-facing messaging, support feature launches, and ensure our digital experiences are aligned with audience needs and brand standards. You will act as a strong cross-functional collaborator—helping translate product capabilities into compelling player value and ensuring marketing readiness across digital touchpoints.

Requirements

3–5 years of experience in product marketing, digital marketing, or related roles.
Experience marketing digital products, SaaS platforms, subscriptions, or live-service experiences.
Strong written and verbal communication skills with the ability to simplify complex product concepts.
Experience collaborating cross-functionally with Product, Design, and Engineering teams.
Comfortable balancing strategic thinking with hands-on execution.
Familiarity with Dungeons & Dragons and/or tabletop roleplaying games strongly preferred.

Nice To Haves

Experience working on franchises based on original intellectual property or with fan-led communities.
Knowledge of subscription models and feature adoption strategies.
Experience supporting lifecycle marketing or engagement initiatives.

Responsibilities

Partner with Product and Marketing to develop positioning and messaging for D&D Beyond features, content releases, and platform enhancements.
Translate product updates and technical capabilities into clear, player-facing value propositions.
Contribute to messaging frameworks that support both feature adoption and long-term engagement.
Support cross-functional launch planning for new features, subscriptions, and digital content releases.
Ensure marketing deliverables are aligned across homepage placements, email, in-product messaging, and campaign assets.
Partner with content teams to support deployment of product updates across D&D Beyond.
Work closely with Product Managers to stay informed on roadmap priorities and upcoming releases.
Align with Brand and Creative teams to ensure visual and narrative consistency.
Support internal communications and documentation to keep stakeholders aligned on product marketing priorities.