Product Marketing Manager

Leap Tools•Canada - Remote,

14h•Remote

About The Position

At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. With customers in 80+ countries, our clientele includes Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and everything in between. We have been recognized as one of the fastest-growing tech companies by Deloitte for multiple years in a row, and we are looking for ambitious challenge-seekers to fuel our momentum and help us create an iconic global tech company. Our technology lets you preview products in your own room before you buy them. Imagine you want to redesign your home and have been searching for new tiles for your kitchen, or a new rug for your living room. You definitely want to make sure it will look good in your space. We enable you to do that through our proprietary cutting-edge technology, presented in an extraordinarily simple and accessible way. We are looking for a versatile, growth-minded Product Marketing Manager to lead our strategic expansion into the furniture segment. You will develop and lead a go-to-market plan that includes deploying novel launch tactics, identifying winning streaks, building high-impact relationships, and providing our sales team the wedge they need to penetrate new markets. You will be responsible for turning our product’s value into aggressive market traction, focusing on tactical adoption of successful industry strategies over theoretical benchmarking. We hire humans, not job descriptions. You should apply even if this role and salary range don't align with your experience. We’re happy to create unique roles and compensation for the right talent.

Requirements

3+ years in Product Marketing, with a proven track record in B2B SaaS GTM execution.
Market Hunter Instinct: You don't just research markets; you find the "wedge" to enter them. You are comfortable building contacts and networking to gain industry visibility.
Strategic Agility: Ability to look at competitor successes and translate them into our own tactical wins.
Communication: Exceptional storytelling skills, specifically the ability to articulate complex product value into a "must-have" solution for furniture dealers and manufacturers.
Versatility: While we are focusing on the furniture segment initially, you are a generalist at heart who can adapt your responsibilities as you grow with the company.

Nice To Haves

Experience in furniture, home decor, flooring, or real estate is a significant advantage.

Responsibilities

Design and execute a strategy for the furniture segment to drive immediate revenue and market traction.
Lead the end-to-end orchestration of product launches, ensuring the sales team has a clear, defined path to closing deals.
Monitor competitors and industry shifts (e.g., tariffs, trade news) to identify successful tactics we can rapidly adopt.
Focus on actionable insights that improve our immediate market positioning.
Actively build industry relationships and conduct customer interviews to increase brand visibility and press coverage.
Act as the bridge between marketing and sales to ensure networking activities translate into high-impact business drivers.
Develop tailored messaging for major accounts that differentiates the Roomvo offering in visual-first, design-centric industries.
Equip sales with strategic talk tracks and tools that prioritize high-impact revenue activities over secondary training materials.
Partner with Product teams to ensure the roadmap aligns with the needs of the furniture segment.
Set the precedent and execute on highest-priority GTM activities through cross-functional collaboration and strategic decision-making.
Track and analyze KPIs focused on market adoption and revenue growth, iterating on strategies based on what drives the business forward.