Product Marketing Manager

Kabam • Vancouver, BC

4d • CA$78,900 - CA$98,300 • Onsite

About The Position

Kabam is seeking a collaborative and results-driven Product Marketing Manager to support marketing execution across our live games portfolio. Reporting to the Senior Director, Head of Product Marketing, you will play a key role in bringing marketing campaigns to life by supporting brand initiatives, coordinating cross-functional efforts, and ensuring high-quality execution across all marketing touchpoints. In this role, you will work closely with game studios and cross-functional teams to translate marketing plans into actionable tasks, manage timelines, and help deliver campaigns that support business objectives across our live games portfolio. You will also collaborate with external partners and agencies to execute campaigns that are grounded in player insights and aligned with market trends. The ideal candidate is highly organized, detail-oriented, and experienced in executing marketing programs within a fast-paced, live service environment.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 3–5+ years of experience in product or brand marketing, preferably in gaming or entertainment.
• Strong organizational and project management skills with the ability to manage multiple campaigns simultaneously.
• Experience executing marketing campaigns across multiple channels.
• Comfortable working with cross-functional teams and coordinating between stakeholders.
• Ability to interpret performance data and apply learnings to improve campaign execution.
• Strong communication and presentation skills.
• Detail-oriented with a proactive and solutions-focused mindset.
• Thrives in a fast-paced environment with shifting priorities.
• Passion for gaming with an understanding of player behavior and trends.

Responsibilities

• Support the development and execution of marketing campaigns for both new and live titles, ensuring alignment with overall marketing plans and business goals.
• Coordinate campaign timelines, deliverables, and cross-functional dependencies to ensure smooth and timely execution.
• Assist in translating marketing strategies into clear briefs and actionable plans for internal teams and external partners.
• Maintain campaign calendars and track progress across all marketing channels and activations.
• Help develop presentations and materials that communicate campaign plans, key features, and marketing initiatives.
• Execute marketing programs across PR, partnerships, and organic channels, ensuring consistency with brand guidelines and campaign objectives.
• Partner with Growth Marketing, and Creative teams to support asset development, targeting, and campaign rollout.
• Ensure all marketing assets and executions align with brand positioning and audience expectations such as storefront assets, screenshots, app store event cards, social media, paid media assets, etc.
• Monitor campaign performance and provide insights to optimize future executions.
• Stay up to date on market trends and competitor activity to inform campaign execution.
• Work closely with Game Development teams and cross-functional partners to support campaign execution and ensure alignment across teams.
• Facilitate communication between stakeholders to keep projects on track and address blockers as they arise.
• Support collaboration with external partners and agencies to ensure deliverables meet quality standards and deadlines.
• Assist in managing marketing budgets by tracking spend and supporting campaign-level allocations.
• Help ensure efficient use of resources across campaigns and initiatives.

Benefits

• Extended Health Coverage (health, dental, life, disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more)
• DEIB Benefits (gender-affirming care, fertility care, and other hormonal treatments and drugs)
• Flexible Spending Accounts (flex credit model for coverage levels, group RRSP/TFSA, Health Spending account, and/or Personal Spending Account)
• RRSP Matching
• Commuter Benefit (monthly cash allowance for transit, parking, or personal logistics like childcare and pet care)
• Flexible paid time off
• Paid parental leave
• Paid time off for volunteering
• Sick leave
• Holiday closures
• Employee and Family Assistance Program (crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being)
• Telus Virtual Health (remote healthcare providers for prescription refills or referrals)
• Learning and growth opportunities (regular lunch & learns and an education stipend)
• Pay transparency (sharing pay range and clear career maps)
• Cool office spaces

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level