Product Marketing Manager
About The Position
We're looking for a Product Marketing Manager to join our team. This role is responsible for leading product launches and go-to-market strategy, owning the market story, and acting as the voice of the market by translating customer insights, competitive intelligence, analyst relationships, and market trends into actionable recommendations for product strategy and business decisions. The Product Marketing Manager will partner closely with Product leadership to influence roadmap priorities, own the product marketing roadmap, develop value propositions, personas, and messaging frameworks, and define product narratives. They will also lead cross-functional go-to-market planning, drive pricing and commercialization initiatives, and communicate product launches through various channels. Additionally, the role involves equipping customer-facing teams with necessary messaging and content, developing sales collateral, and partnering with Sales Enablement for training. A key aspect of the role is building and managing Voice of Customer programs, including customer interviews and win/loss analysis.
Requirements
- 5–8+ years of Product Marketing experience in B2B SaaS.
- Proven success leading product launches and cross-functional go-to-market initiatives.
- Exceptional messaging, positioning, and storytelling skills.
- Proven track record in analyst relations and amplifying company positioning and awareness
- Experience conducting customer research, competitive analysis, and market intelligence.
- Ability to influence product strategy through data, customer insights, and market trends.
- Strong executive communication and cross-functional collaboration skills.
Nice To Haves
- Experience in manufacturing, industrial software, or frontline workforce technology is a plus.
Responsibilities
- Lead Product Launches & Go-to-Market Strategy
- Own Our Market Story
- Be the Voice of the Market
- Partner closely with Product leadership to influence roadmap priorities through customer insights, market trends, competitive intelligence, and Voice of Customer research.
- Own the product marketing roadmap across messaging, positioning, launches, competitive intelligence, analyst relations, and market insights.
- Develop differentiated value propositions, personas, and messaging frameworks.
- Define product narratives that simplify complex manufacturing challenges.
- Manage analyst relationships and leverage market research to influence product direction.
- Measure product marketing success through adoption, retention, customer value, and commercial performance.
- Lead cross-functional go-to-market planning for new products, features, and enhancements.
- Build launch strategies that drive awareness, adoption, and revenue.
- Drive pricing, packaging, and commercialization initiatives that support business objectives.
- Communicate product launches via webinars, social media and email to amplify value propositions.
- Partner with Product, Marketing, Sales, and Customer Success to ensure successful execution.
- Equip customer-facing teams with the messaging, tools, and content needed to win.
- Develop sales collateral including battlecards, presentations, competitive comparisons, and product overviews.
- Partner with Sales Enablement to deliver product training and competitive updates.
- Build and manage Voice of Customer programs, including customer interviews and win/loss analysis.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
