Product Marketing Manager (12M FTC) | Marketing

Savanta•New York, NY

34d•Hybrid

About The Position

Savanta is seeking a Product Marketing Manager for a 12-month Fixed Term Contract to join their Marketing team. This role is designed for a commercially focused product marketer who can maintain and build upon an existing strategy, contributing to Savanta's evolution as a technology-first insights business. The position involves ensuring continuity and impact in go-to-market execution, sales enablement, content direction, and brand governance, while also bringing a fresh perspective and commercial rigor. The role acts as a liaison between product, research, commercial, and marketing teams, translating market insights and audience needs into compelling positioning, messaging, and launch plans for Savanta's research products and solutions. The Product Marketing Manager will partner with relevant leads to deliver integrated campaigns, equip commercial teams with effective tools, and ensure consistent and credible representation of Savanta's products across channels and markets. A key responsibility includes shaping the content narrative around products, developing core stories and messaging pillars, and collaborating with PR to transform insights into thought leadership and external communications. The role may also involve managing and briefing external agencies for campaign support, content development, or creative execution. The ideal candidate is a commercially sharp product marketer capable of quickly building credibility, leading with audience insight, and contributing to Savanta's transformation into a technology-first insights business.

Requirements

Commercially sharp product marketer who can hit the ground running in a senior, established role.
Ability to inherit an existing strategy and make it their own, balancing continuity with fresh thinking.
Strong at aligning senior stakeholders around clear positioning and audience-led narratives.
Comfortable setting direction for content, brand, and messaging without needing to own every execution detail.
Experienced partnering closely with sales and commercial teams on enablement and go-to-market activity.
Excited by technology-led transformation and helping reposition a business for the future.
Ability to translate market insight and audience needs into compelling positioning, messaging, and launch plans.
Experience in managing and briefing external agencies.

Responsibilities

Own product marketing strategy and execution across research products and solutions.
Partner closely with commercial, research, and marketing teams to deliver compelling go-to-market activity.
Drive sales enablement and content direction.
Translate market insight and audience needs into compelling positioning, messaging, and launch plans.
Deliver integrated campaigns.
Equip commercial teams with effective tools.
Ensure consistent and credible representation of Savanta's products across channels and markets.
Shape the content narrative around products, developing core stories and messaging pillars.
Work closely with PR to turn insight into timely thought leadership and external communications.
Manage and brief external agencies to support campaigns, content development, or creative execution as needed.