Product Marketing Manager - Erlanger, KY

Archer Daniels Midland • Erlanger, KY

1d • Onsite

About The Position

ADM is seeking a Product Marketing Manager to lead marketing strategy and execution for our Colors from Nature® portfolio across North America. In this role, you will partner closely with commercial, technical, innovation, communications, and market insights teams to drive business growth across food, beverage, health & wellness, and animal nutrition segments. You will play a key role in shaping product positioning, supporting commercialization efforts, and delivering marketing programs that create measurable business impact.

Requirements

• Strong B2B product marketing experience with demonstrated success developing and executing marketing programs
• Ability to translate market insights into actionable marketing and business strategies
• Strong analytical, problem-solving, and strategic thinking capabilities
• Excellent verbal, written, and presentation communication skills
• Ability to influence cross-functional stakeholders and build collaborative relationships
• Strong project management and organizational skills with attention to detail
• Customer-focused mindset with the ability to balance commercial, technical, and marketing priorities
• Proficiency with Microsoft Office applications
• Bachelor’s degree in Marketing, Business, Communications, or a related field. Equivalent experience will also be considered.
• Minimum of 5 years of product marketing, brand management, or related marketing experience
• Experience within the food, beverage, ingredients, nutrition, or related industry
• Experience supporting product launches, commercialization activities, and go-to-market strategies
• Experience managing cross-functional projects and collaborating across multiple business functions

Nice To Haves

• Experience with colors, flavors, natural ingredients, or specialty ingredient categories
• Experience working within a global or matrixed organization
• Experience supporting digital marketing campaigns and performance analytics
• Experience presenting to customers, industry organizations, or external stakeholders

Responsibilities

• Develop and execute marketing strategies that drive growth and market penetration for the Colors from Nature® portfolio
• Serve as the subject matter expert for the Colors portfolio, providing market intelligence and strategic guidance to internal and external stakeholders
• Analyze customer needs, industry trends, competitive activity, and market opportunities to support business decision-making
• Lead the annual North America marketing plan, including campaign development, content strategy, paid media initiatives, and performance measurement
• Define, monitor, and report key performance indicators to evaluate marketing effectiveness and support continuous improvement
• Support commercialization initiatives by developing go-to-market strategies, launch plans, positioning, messaging, and value propositions
• Partner with global branding, communications, and design teams to ensure consistent and compelling brand messaging
• Develop sales enablement tools including presentations, product sheets, sell sheets, customer-facing materials, and event support assets
• Collaborate with Product Development, R&D, Sales, and Marketing teams to influence innovation strategy and support new product initiatives
• Represent ADM and the Colors from Nature® brand at industry events, customer engagements, media opportunities, and trade shows

Benefits

• medical/Rx, dental, vision and on-site wellness center access or gym reimbursement (as applicable)
• flexible spending accounts, health savings account, 401(k) with matching contributions and cash balance plan, discounted employee stock purchasing program, life insurance, disability, workers’ compensation, legal assistance, identity theft protection
• Employee Assistance Program (EAP), Employee Resource Groups (ERGs) and Colleague Giving Programs (ADM Cares)
• Paid time off including paid holidays
• Adoption assistance and paid maternity and parental leave
• Tuition assistance
• Company-sponsored training and development resources, such as LinkedIn Learning, language training and mentoring programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level