Product Marketing Manager

Orbital•New York City, NY

About The Position

We’re hiring our first US-based Product Marketing Manager to drive go-to-market execution, product positioning, and adoption in the US: our largest and fastest-growing market. You’ll take Orbital’s global positioning and competitive narrative and translate it into the messages, materials, and campaigns that accelerate pipeline, win deals, and grow accounts. You’ll work closely with our Senior Product Marketing Manager in the UK, who owns global strategy. Your job is to be the best possible expression of that strategy in the US market—with real ownership over how it lands.

Requirements

3–5+ years’ experience in B2B product marketing or a closely related GTM role
Strong commercial instincts: you’re energised by winning deals and arming sales teams to succeed
Proven ability to create high-quality marketing content: battlecards, competitive analyses, positioning documents, and one-pagers
Experience coordinating product launches end-to-end
Excellent project management skills: you thrive in fast-moving environments with multiple stakeholders
Strong copywriting and the ability to translate complex products (AI, legaltech) into clear, compelling language
Experience in regulated or complex industries (e.g. legal, finance, professional services) is a plus
Understanding of the US B2B buying landscape: you know how US enterprise and mid-market buyers evaluate and purchase software
Comfort working in a distributed team across time zones, particularly collaborating with UK-based colleagues

Responsibilities

Own the US expression of Orbital’s positioning, adapting global messaging frameworks for US buyer personas, verticals, and competitive dynamics
Plan and execute integrated US GTM campaigns in partnership with Demand Generation and Content colleagues, tailoring global themes for the US audience and competitive landscape
Co-ordinate US product launch execution, including timelines, channel strategy, messaging for campaigns, product pages, and email sequences (translating from global launch narratives, where appropriate)
Develop and maintain US-focused competitive content, including battlecards, competitor comparisons, objection handling guides, and one-pagers—as source material that the Sales Enablement team can translate into training and learning materials
Translate customer success stories into compelling, field-ready case studies, proof points, and sales materials that reinforce Orbital’s positioning in the US market
Contribute to post-sale adoption across the US customer base: in-app messaging, customer marketing, expansion campaigns, and upsell motions
Sit in on US sales calls, debrief reps after losses, and feed US field insights back to the UK Lead to inform global positioning and competitive intelligence