Product Marketing Manager

BOK Financial•Tulsa, OK

1d•Onsite

About The Position

The Product Marketing Manager is responsible for defining and owning the market-facing strategy for assigned products. This role sits at the intersection of product strategy, marketing, sales enablement and compliance, ensuring products are positioned clearly, differentiated effectively and launched with discipline. The Product Marketing Manager translates product capabilities into compelling narratives that power acquisition, cross-sell and seasonal initiatives, while ensuring organizational readiness at launch. This role does not own demand generation targets, channel or media strategy, onboarding journeys or retention triggers.

Requirements

Ability to synthesize voice-of-client, banker feedback and competitive insights into clear positioning and differentiators
Strong project management and launch discipline (timelines, dependencies, and readiness across pricing, disclosures and training inputs)
Comfort writing and editing market-facing messaging in a regulated environment and navigating review/approval processes with Compliance and Legal
Experience building go-to-market toolkits and enablement assets (FAQs, talking points, messaging frameworks) to drive consistent adoption
High attention to detail and ability to prioritize across multiple products, stakeholders, and concurrent launches
Strong cross-functional partnership skills across product, compliance, operations & sales
Ability to drive clarity, consistency and organizational readiness through aligned positioning and launch materials (not measured by demand generation or campaign performance)
Excellent written and verbal communication skills with executive and frontline audiences

Nice To Haves

prior experience within financial services, banking, or other regulated industries preferred

Responsibilities

Define product positioning, value propositions, and target client segments, including who the product is and is not designed for.
Act as the voice of the market by combining client, banker, and competitive insights to shape differentiation.
Translate product capabilities into clear, compliant, and consistent client-facing messaging across touchpoints.
Partner across teams to develop and execute product launch strategies.
Support launch readiness by aligning pricing, disclosures, training materials, FAQs, and frontline adoption.
Create messaging frameworks and toolkits to ensure consistency across campaigns and channels.
Provide ongoing support by managing product communications, maintaining message integrity, and coordinating approvals as products evolve.