Product Marketing Manager

Laurel • San Francisco, CA

22d • $170,000 - $180,000

About The Position

Laurel is seeking a Product Marketing Manager to be the execution engine behind PMM's source of truth. This role is responsible for translating product capabilities into clear and credible messaging and building the tools that the sales team relies on. The ideal candidate is technically fluent, enablement-obsessed, and comfortable working within an established positioning framework. You will operationalize, maintain, and ensure the usability of this framework for the sales team. This role reports to the Principal Product Marketer.

Requirements

• 4+ years of B2B product marketing, sales enablement, or a closely related role.
• Technical fluency: comfort going deep on a software product and explaining it simply to different audiences.
• A track record of building sales enablement assets that reps actually use — decks, battlecards, one-pagers, demo scripts.
• Strong writing and storytelling, with the discipline to work inside an established positioning and messaging framework.
• Familiarity with competitive intelligence and translating it into field-ready material.
• A collaborative working style and a habit of staying close to the sales team and the field.

Nice To Haves

• Background working closely with sales or sales engineering.
• Experience marketing technical products to enterprise buyers.
• Experience marketing to professional services, legal, or financial buyers.
• Familiarity with enablement tooling and content management systems.

Responsibilities

• Develop strong technical command of the product: features, capabilities, integrations, and how they map to buyer needs.
• Build and maintain sales enablement assets — pitch decks, battlecards, one-pagers, demo scripts, and objection-handling guides — under the team's positioning framework.
• Build and maintain the master sales deck on the Principal Product Marketer's behalf, and keep all derivative decks aligned to it.
• Translate technical capability into clear, value-based messaging for both technical and business audiences.
• Support competitive intelligence: track competitors and adjacent solutions, and keep battlecards and comparison material current.
• Partner with sales to understand field gaps and turn them into enablement content; help onboard and ramp reps on positioning.
• Contribute to solution briefs, data sheets, and feature launches.
• Keep enablement content organized, current, and easy for sales to find and use.

Benefits

• Equity
• 401K
• Bi-annual, in-person company off-sites, in unique locations, to grow and share time with the team

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed