Product Marketing Manager - Term

Benevity•Vancouver, BC

8d•CA$141,500 - CA$176,000•Hybrid

About The Position

Benevity is seeking a strategic Product Marketing Manager to be a driving force behind how Benevity solutions are positioned, launched, and brought to market. This role requires a blend of analytical rigor and creative instinct to translate complex product capabilities into simple, resonant, value-first messaging. The Product Marketing Manager will work on both strategy and execution, partnering with Product, Pricing, Sales, Client Success, Enablement, and Marketing teams to strategize, position, and market solutions to drive sales, adoption, and retention. This is an 8-month term position ideal for a marketer comfortable owning the end-to-end product launch process, including supporting personas, pricing, value messaging, sales plays, and launch plans, as well as managing product lifecycles.

Requirements

4-7 years in B2B product or portfolio marketing role, SaaS ideal
Proven ability to manage a product launch cycle
Confidence and experience driving and executing cross-functional projects
Independent self-starter: ability to think clearly, think differently, and manage multiple priorities in a high-growth, fast-paced environment while maintaining a professional, collaborative demeanor
Highly developed interpersonal and written/spoken communication skills
Strong communication and business skills; ability research and to articulate a PoV, build a business case, adapt to new ideas and present with confidence
An analytical mind and a balance between a data-driven and an emotional approach to marketing (with a lot of common sense!)
Demonstrated writing, editing, and content creation skills

Nice To Haves

PMA or Pragmatic Marketing certification is an asset
Previous experience working with CSR, social impact, or nonprofits is an asset

Responsibilities

Lead messaging and go-to-market strategy, identifying and staying ahead of market trends and buyer and user persona evolution to maintain messaging, sales enablement and client adoption throughout product lifecycles.
Provide VoC insights to product management and sales/marketing to help inform product strategy, roadmap decisions, value messaging and sales velocity.
Develop and maintain persona-based value messaging, sourcing fresh market insights and proof points to help drive immediate relevancy and adoption.
Own the end-to-end product launch process — from market research and pricing through cross-functional launch plans to support sales win rates and drive adoption of products and enhancements.
Own the internal connections, in partnership with Product and Enablement, to advise on and update the organization on key product developments, value proposition, and competitive differentiation.
Develop and collaborate on content for the Sales Enablement, Digital and Client Success teams.
Work with website, content marketing, demand generation, brand, sales and customer success teams to ensure product messaging proliferates throughout the buyer and client journey.