Product Marketing Manager

Neo Security Inc

29d

About The Position

We are seeking a talented Product Marketing Manager to join our team. This role will be responsible for owning product positioning, messaging, and differentiation in the market. You will drive go-to-market strategies for new features and product launches, create essential sales enablement materials, and conduct thorough competitive analysis. Collaboration with Product, Sales, and Customer Success teams is key, as is developing buyer personas and mapping customer journeys. You will also support demand generation efforts and gather market insights to inform our product roadmap.

Requirements

• Strong written and verbal communication (messaging, storytelling)
• Market research and competitive intelligence
• Cross-functional collaboration (Product, Sales, Marketing, CS)
• Data-driven decision making (pipeline influence, win rates, adoption metrics)
• Content creation and campaign execution
• Familiarity with tools: HubSpot, Salesforce, Gong, Notion, Figma
• 5+ years in B2B Cybersecurity SaaS
• Demonstrated experience with product launches end-to-end
• Exposure to enterprise or mid-market sales cycles
• Bachelor's degree (Marketing, Business, or technical field preferred)

Responsibilities

• Own product positioning, messaging, and differentiation in the market
• Drive go-to-market (GTM) strategy for new features and product launches
• Create sales enablement materials (pitch decks, one-pagers, battlecards, case studies)
• Conduct competitive analysis and maintain win/loss tracking
• Partner with Product, Sales, and Customer Success to align messaging
• Develop buyer personas and map customer journeys
• Support demand generation with content, webinars, and campaigns
• Gather and synthesize customer/market insights to inform roadmap

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level