Product Marketing Manager

Luma • Redwood City, CA

22d • $150,000 - $185,000

About The Position

Luma is seeking a Product Marketing Manager to own the go-to-market strategy for its models, targeting creators, brands, and studios. This role involves defining positioning, managing product launches, and establishing strategic partnerships to drive adoption of Luma's technology. As Luma's industry go-to-market function is in its early stages, the successful candidate will play a key role in shaping the strategy and building the necessary systems. This position is ideal for a strong executor and storyteller who thrives in ambiguous environments and has a passion for creative tools.

Requirements

• 5+ years in product marketing or GTM, ideally in high-growth startups, creative software, or top-tier agencies.
• A track record building GTM strategy from limited foundations and driving high-impact results with lean resources.
• Impeccable taste and attention to the craft and feel of creative tools.
• Exceptional communication and opinionated, compelling narratives that define new categories.
• High agency and comfort operating autonomously in fast-paced, ambiguous environments.
• Genuine enthusiasm for the creative potential of AI.

Nice To Haves

• Experience at high-growth generative AI startups (Runway, Pika, Midjourney) or creative software companies (Adobe, Figma, Canva).
• Established networks in creative verticals (VFX, film, advertising, gaming, architecture).
• A public portfolio or non-traditional background (creative director, artist, or designer moving into PMM) showing a passion for visual craft.

Responsibilities

• Define and execute the go-to-market approach to launch and scale Luma's enterprise and studio partnerships globally.
• Craft the narratives and positioning that turn research concepts into clear, market-defining stories.
• Establish Luma's first strategic brand, agency, and studio partnerships and open up new creative use cases.
• Partner with Product, Design, and Research to turn user and industry insight into product requirements.
• Own end-to-end product launches, measured by market penetration and the real impact of the tools.
• Build the marketing systems and collateral that let this scale.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed