Product Marketing Manager

Shippo • San Francisco, CA

9d • Remote

About The Position

Develop clear messaging and positioning for Shippo’s products across both our app and API offerings, ensuring our value resonates with merchants, developers, and platform partners.
Partner with Product and Engineering teams to bring new features and capabilities to market through coordinated go-to-market planning and execution.
Own messaging and go-to-market support for product launches, ensuring new capabilities translate into clear customer understanding and product adoption.
Conduct customer and market research—including interviews, win/loss analysis, and usage insights—to deepen understanding of shipper needs and behavior.
Own competitive intelligence across the shipping and logistics technology landscape, translating insights into positioning updates, battlecards, and sales enablement materials.
Enable Sales and Partnerships teams with product collateral, pitch narratives, and feature education that improve customer understanding and win rates.
Partner with Demand Generation and Growth Marketing teams to ensure campaigns accurately reflect product value and target the right audiences.
Work with Product and Growth teams to improve onboarding, activation, and feature usage through product messaging, lifecycle communications, and educational content.
Represent the voice of the shipper internally by bringing customer insights, competitive dynamics, and market feedback into product and go-to-market decisions.
Monitor product adoption metrics and identify opportunities to increase engagement and feature usage across the platform.

Requirements

• 3–5+ years of product marketing experience in B2B SaaS, ideally within e-commerce, logistics, fintech, or platform-based products.
• Strong ability to translate complex product capabilities into clear and compelling customer messaging.
• Experience supporting product launches and go-to-market initiatives in collaboration with Product, Engineering, and Sales teams.
• Experience conducting customer research, competitive analysis, and market insight development.
• Excellent written and verbal communication skills with the ability to create clear narratives, product materials, and presentations.
• Strong cross-functional collaboration skills and experience partnering with Product, Growth Marketing, and Sales teams.
• Demonstrated ability to influence product adoption, activation, or feature usage through messaging, education, or lifecycle initiatives.
• Experience in eCommerce, logistics, or shipping technology is required.
• Comfort operating in a fast-moving, high-growth environment with multiple audiences and product surfaces.

Nice To Haves

• Experience marketing developer or API products is a strong plus.

Responsibilities

• Develop clear messaging and positioning for Shippo’s products across both our app and API offerings, ensuring our value resonates with merchants, developers, and platform partners.
• Partner with Product and Engineering teams to bring new features and capabilities to market through coordinated go-to-market planning and execution.
• Own messaging and go-to-market support for product launches, ensuring new capabilities translate into clear customer understanding and product adoption.
• Conduct customer and market research—including interviews, win/loss analysis, and usage insights—to deepen understanding of shipper needs and behavior.
• Own competitive intelligence across the shipping and logistics technology landscape, translating insights into positioning updates, battlecards, and sales enablement materials.
• Enable Sales and Partnerships teams with product collateral, pitch narratives, and feature education that improve customer understanding and win rates.
• Partner with Demand Generation and Growth Marketing teams to ensure campaigns accurately reflect product value and target the right audiences.
• Work with Product and Growth teams to improve onboarding, activation, and feature usage through product messaging, lifecycle communications, and educational content.
• Represent the voice of the shipper internally by bringing customer insights, competitive dynamics, and market feedback into product and go-to-market decisions.
• Monitor product adoption metrics and identify opportunities to increase engagement and feature usage across the platform.

Benefits

• Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available!
• Take-as-much-as-you-need vacation policy & flexible working hours
• One week-long company wide winter slow down
• 3 Volunteer Days Off (VTOs)
• WFH stipend to set up your home office
• Charity donation match up to $100
• Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth
• Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees