Product Marketing Manager

Yourco•Chicago, IL

3d•Onsite

About The Position

At Yourco, we're bringing traditional industries into the future. AI unlocks the opportunity to empower frontline workforces and bring traditional industries into the future. Yourco is hiring, and we are looking for the best of the best in Chicago. It is the most exciting time to work in technology in our lifetimes, and for the team at Yourco, it is the most exciting time to bring technological advancements to organizations in traditional industries. What is Yourco? The “app-less” employee app built for the frontline workforce. All of the powerful functionality and security you expect in an enterprise mobile app, with the simplicity, distribution, and actual two-way engagement of SMS. Who We Serve: From small businesses to Fortune 500 enterprises, organizations in traditional industries trust Yourco as their frontline communications and frontline intelligence platform. Some of our customers include Snap-on, Sherwin-Williams, Keg Restaurants, Indianapolis Airport Authority, Great Day Improvements, and Ozinga. We specialize in serving industries with frontline, non-desk employees which make up 80% of the global workforce – manufacturing, construction, transportation, oil & gas, warehousing, agriculture, facilities services, retail, hospitality, real estate, and healthcare.

Requirements

Product Marketing experience
Pipeline Engagement experience
Strong communication skills
Experience working with Product teams
Experience with Demand Gen / Growth Marketing
Experience with Sales
Experience with Customer Success
Experience developing marketing copy
Experience with email marketing
Experience with retargeting ads
Experience with direct mail
Experience with social media marketing
Experience with community engagement
Experience developing Case Studies
Experience ensuring consistent voice and messaging across digital channels and websites

Responsibilities

Maintain strong communications between Product, Demand Gen / Growth Marketing, Sales, and Customer Success
Work with product to plan feature releases
Develop copy for in-app feature releases
Build consistent product release communications for current customers
Build consistent marketing communications for mid-funnel pipeline (email, retargeting ads, direct mail): Freemium / SMB pipeline, Mid-Market pipeline, Enterprise Bridge pipeline, Channel Partners pipeline
Develop consistent organic product marketing content for social media
Manage social media / community engagement
Work with customers and Customer Success to develop Case Studies
Work closely with Growth Marketing / Demand Gen to ensure consistent voice and messaging across all digital channels, website, etc.