Product Marketing Manager - GameTime

PlayCore Careers • Chattanooga, TN

22h • Hybrid

About The Position

We are seeking a talented Product Manager to join our dynamic team. The Product Manager will own and manage market categories that contain multiple product lines. The expectation is to oversee the entire product lifecycle from ideation to launch and drive the development and enhancement of our product lines, ensuring they meet the needs of our customers while aligning with our company's strategic goals. This role requires a blend of strategic thinking, product development, project management, market analysis, and cross-functional collaboration.

Requirements

• Bachelor's degree in business, engineering, marketing, or related field; MBA or advanced degree preferred.
• Proven experience in product management or related field, preferably in the manufacturing industry.
• Knowledge of regulatory requirements, safety standards, and industry best practices related to commercial playground equipment is a plus.
• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
• Must have the ability to write routine reports and correspondence as well as be able to speak effectively before groups of customers or employees of the organization.
• Must have the ability to define problems, collect data, establish facts, and draw valid conclusions.
• Proficiency in Microsoft Office Suite, specifically Microsoft Excel, data visualization tools (e.g., Power BI, Tableau), project management tools/platforms (e.g., Asana), and product management software.
• Strong understanding of product development processes, including ideation, design, engineering, manufacturing, and distribution.
• Excellent project management skills, with the ability to prioritize tasks, manage timelines, and drive cross-functional teams to achieve project goals.
• Analytical mindset with the ability to gather and interpret market data, customer insights, and competitive intelligence to inform product strategy and decision-making.
• Exceptional communication and interpersonal skills, with the ability to articulate complex ideas, influence stakeholders, and build consensus across teams.

Nice To Haves

• MBA or advanced degree preferred.
• Knowledge of regulatory requirements, safety standards, and industry best practices related to commercial playground equipment is a plus.

Responsibilities

• Develop and execute product strategies that align with PlayCore’s objectives and market trends.
• Lead the end-to-end product development process from concept ideation to product launch, ensuring timely delivery and quality execution.
• Conduct market research, gather customer feedback, and analyze industry trends to identify opportunities for product innovation and improvement.
• Manage the entire product lifecycle, from market development to growth, maturity, and decline, including product roadmap planning, product prioritization based on asset utilization, and obsolescence strategies.
• Collaborate with cross-functional teams including design, engineering, manufacturing, and sales to ensure seamless execution of product initiatives.
• Monitor product portfolio mix and performance, gather feedback, and iterate on product features and functionalities based on market dynamics and customer needs.
• Conduct thorough market analysis and create category strategy informed by the competitive landscape, customer preferences, and emerging trends.
• Monitor competitor activities, benchmark product offerings, and identify areas of differentiation to maintain our competitive edge.
• Utilize market insights to inform product positioning, pricing strategies, and go-to-market plans.
• Partner with internal and external stakeholders to drive down costs and increase profitability across the category.
• Work closely with sales and marketing teams to develop effective product messaging, sales collateral, and promotional campaigns.
• Collaborate with customer service to address product-related inquiries, resolve issues, and gather customer feedback for continuous improvement.
• Build strong relationships with key stakeholders including customers, vendors, and industry partners to drive product success and foster collaboration opportunities.
• Coordinate product launches with sales and marketing teams, including product training at sales meetings, virtual events, and trade shows.
• Analyze key metrics and customer feedback to continuously improve the product offering.
• Drive continuous improvement initiatives and lead innovative project initiatives to identify areas for refinement and innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level