Product Marketing Manager

Tulip Interfaces • Somerville, MA

23h • Hybrid

About The Position

Tulip, a leader in AI-native frontline operations, empowers the global workforce with composable, connected apps to enhance work quality, efficiency, and traceability. Our cloud-native, no-code platform, enhanced by embedded AI, is transforming industrial environments by offering human-centric solutions that redefine the Manufacturing Execution System (MES) category. As a spinoff from MIT, Tulip is headquartered in Somerville, MA, with a global presence in Germany, Hungary, Singapore, and Israel. We have been recognized by the World Economic Forum, Deloitte, Energage, and Built In Boston for our innovation and workplace culture.

Requirements

• 4–5+ years of product marketing experience, with a track record of driving product adoption and shaping how products are positioned and sold.
• Experience owning end-to-end go-to-market strategy and leading cross-functional launches from early definition through post-launch adoption.
• Strong analytical foundation — using market research, competitive insights, and customer feedback to inform positioning and drive measurable outcomes.
• Excellent communication and stakeholder management skills, with the ability to align and influence across Product, Sales, and Marketing.
• Bachelor's degree in Marketing, Business, Communications, or equivalent working experience.

Nice To Haves

• Familiarity with manufacturing, industrial software, or other complex technical domains is a plus.
• Experience in regulated industries such as life sciences or aerospace & defense is a bonus.

Responsibilities

• Own positioning and messaging for key manufacturing verticals (e.g., life sciences, aerospace & defense), defining how Tulip differentiates in a crowded and evolving market.
• Drive end-to-end go-to-market strategy for product launches, from early product definition through post-launch adoption and iteration.
• Translate market, competitive, and customer insights into clear positioning that connects platform capabilities — particularly in AI and composable operations — to real business value.
• Build scalable sales enablement systems that improve win rates, shorten deal cycles, and create a feedback loop from the field into product and messaging.
• Define and track success metrics for adoption, pipeline impact, and product marketing effectiveness, using data to continuously refine GTM strategy.
• Develop high-impact thought leadership and customer-facing content (case studies, whitepapers, webinars, industry presentations) that reinforces Tulip's market position.

Benefits

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, Commuter Benefits, Parental Leave, and 401k
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level