Product Marketing Manager

Trovy•New York, NY

12d•Onsite

About The Position

Trovy is building the financial home base for America's 86 million homeowners — the go-to platform for managing your home and accessing low-rate credit, because life is expensive and unpredictable. We believe your biggest asset should unlock your best financial options: bypass the myriad of expensive, rigid credit products and replace them with one simple, powerful solution built around your home equity. Backed by top-tier venture capital, Trovy is led by a team of proven fintech innovators on a mission to make homeownership and personal finances more manageable. Don't own a home without it. We're seeking a Senior Product Marketing Manager to own how Trovy shows up to the world — from the first touchpoint a prospective borrower sees to the lifecycle communications that turn customers into long-term advocates. This is a growth-oriented role that sits at the intersection of product, marketing, and analytics. You'll own our messaging, lifecycle programs, conversion optimization, and campaign reporting, and you'll help shape the product narrative as Trovy expands beyond its first product into a full homeowner platform. This role reports to senior leadership with a clear path to owning Trovy's full brand narrative as the team scales.

Requirements

3+ years of experience in product marketing, growth marketing, or lifecycle marketing — ideally at a consumer fintech or financial services company
Hands-on experience owning Customer.io or a comparable lifecycle/CRM platform (Braze, Klaviyo, Iterable)
Experience with Twilio or SMS marketing workflows
Strong analytical skills — comfortable in Amplitude, Heap, or similar; able to build your own reports and draw conclusions without a dedicated analyst
Experience with conversion rate optimization, landing page testing, and funnel analytics
Excellent writer — you can craft messaging that is clear, precise, and human across a range of formats and audiences
Familiarity with consumer lending, home equity, or mortgage products a strong plus
Experience working in an early-stage or high-growth environment where you've had to build from scratch
A growth mindset — you think about marketing in terms of outcomes, not outputs
Strong product intuition — you understand how product decisions and marketing decisions are inseparable
Comfort operating with autonomy and moving fast without sacrificing quality
An owner's mentality — you treat the prequal flow, the lifecycle programs, and the metrics like they're yours, because they are

Responsibilities

Own Trovy's product messaging across all owned channels — website, email, in-app, landing pages, and partner placements
Translate complex financial product features into clear, compelling consumer value propositions
Develop messaging frameworks for new product launches, feature releases, and market expansions
Think beyond the current HELOC and card product — help articulate Trovy's vision as a full homeowner financial platform, including home management tools, partnerships, and future product lines
Collaborate with leadership on brand voice, narrative, and long-term positioning
Own Trovy's lifecycle marketing infrastructure in Customer.io, including audience segmentation, flow architecture, and trigger logic
Build and optimize end-to-end lifecycle programs across the full funnel: awareness, application, onboarding, activation, engagement, and retention
Manage Twilio-based SMS and messaging flows in coordination with lifecycle strategy
Design and execute retention campaigns that drive draw activity, product engagement, and long-term borrower loyalty
Develop change-in-terms, regulatory, and servicing communications that are clear, compliant, and on-brand
Own the prequal flow, landing pages, and application entry points end-to-end — messaging, design direction, A/B testing, and performance
Use session recordings, heatmaps, and behavioral analytics to identify friction points and prioritize optimization opportunities
Partner with product and engineering to implement and test improvements to conversion rate and funnel throughput
Build and maintain a structured experimentation roadmap with clear hypotheses, success metrics, and readouts
Own campaign performance reporting across lifecycle, CRM, and owned channels — build dashboards and deliver regular readouts to leadership
Define and track key product marketing metrics: activation rates, engagement, retention, LTV, and channel attribution
Use Amplitude to monitor product retention and experiment visibility across the funnel
Translate data into clear recommendations — you don't just report numbers, you tell leadership what to do next