Product Marketing Manager
About The Position
Product Marketing at Coast connects our customers, our product, and our growth strategy. We partner deeply with Product, Sales, Customer Success, and the rest of Marketing to position and launch products and drive adoption, expansion, and retention across the customer lifecycle. We're looking for a Product Marketing Manager to support product marketing for Coast's new products, starting with our spend management solution purpose-built for fleet businesses. You'll play a hands-on role in taking this product from the meaningful growth driver it is today into an even larger part of our business. After this product, there will be many more coming this year to help launch and grow. This role is ideal for a PMM who's eager to get closer to the ground floor. You'll develop deep expertise on our customers, market, and product. You'll help shape how we talk about spend management, how we package and sell it, and how we drive adoption and expansion across our base. You will have real ownership in an environment where you'll help write the playbook in real time.
Requirements
- 2–4 years of experience, including at least 2 years in fintech. B2B SaaS or payments experience is a strong plus
- Experience supporting or contributing to new product launches. We need someone excited by new, ambiguous environments
- Strong instincts for messaging that resonates. You know how to leverage customer insights to craft compelling narratives around what your audience cares about
- Familiarity with lifecycle marketing: you've contributed to onboarding journeys, expansion campaigns, or retention strategies
- Solid cross-functional collaboration and project management skills: you can coordinate across Product, Sales, Marketing, and Customer Success teams
- Strong storytelling and comfort with data: you can turn complex features into simple, compelling value narratives, and you're comfortable navigating product data and performance metrics to inform decisions
Responsibilities
- Contribute to positioning and messaging that clearly articulates why Coast wins, and help ship it across all Coast channels, including the website, product communications, sales materials, integrated marketing campaigns, and customer lifecycle communications
- Led and support cross-functional product launches end-to-end, partnering with Product and Sales to build the narrative and drive internal readiness for our GTM approach
- Help build cross-sell and lifecycle journeys for your products (onboarding, activation, engagement, expansion), using customer insights, product metrics, and performance data to increase adoption and revenue
- Enable Sales and Customer Success with pitch frameworks, talk tracks, objection handling, battlecards, and proof points that improve conversion, and work with Revenue Operations teams to deploy these at the right time in the sales cycle
- Create content that educates buyers and drives pipeline, including decks, one-pagers, customer stories, product walkthroughs, and webinars
Benefits
- Medical, dental, and vision insurance
- Unlimited paid time off (vacation, personal well-being, paid holidays)
- Paid parental leave
- $400 accessories allowance (a keyboard, mouse, headphones, etc.)
- Free lunch every Friday
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
