Product Marketing Manager

Aligned Solutions•Charlotte, NC

About The Position

A confidential client is seeking a Product Marketing Manager to drive go-to-market execution, demand creation, and retail sell-through for a portfolio of smart home and connected device products. This channel- and consumer-facing role develops the positioning, marketing assets, campaigns, and sales tools that help retail and distribution teams win shelf space, support line reviews, and convert shoppers in-in-store and online. The ideal candidate translates product and brand strategy into clear, retailer-ready and consumer-ready programs that move product. This is a product marketing role and does not own the product roadmap, specifications, sourcing, or product P&L.

Requirements

5+ years of consumer products marketing experience, with a strong emphasis on product marketing, retail, trade/channel, or shopper marketing.
Proven track record creating go-to-market, sales enablement, and channel marketing assets that drove measurable sell-through.
Experience working with major retail accounts and/or distributors, including familiarity with line-review and category-review processes.
Working knowledge of digital shelf management and retail media platforms, including enhanced content and retail search.
Strong project management skills with the ability to manage multiple deliverables, deadlines, budgets, and stakeholders.
Excellent written, visual, and verbal communication skills, including the ability to build persuasive selling stories from data and insights.
Proficiency with PowerPoint and Excel; familiarity with Adobe Creative Suite and experience briefing creative teams.

Nice To Haves

Experience marketing smart home products, connected devices, IoT, networking products, consumer technology, or other hardware-enabled consumer products.
Familiarity with co-op or MDF funding management and retailer marketing platforms.
Experience adapting global or corporate brand campaigns for a regional or channel market.
Experience marketing to younger consumer demographics through social and creator-led content.

Responsibilities

Lead go-to-market planning and asset readiness for new product launches, seasonal programs, and key retail windows across sales, e-commerce, creative, and operations.
Develop product positioning, messaging, and retailer-specific selling stories that connect product benefits to category growth, shopper insights, and customer needs.
Create and maintain sales enablement materials, including sell sheets, product one-pagers, line-review and category-review presentations, launch kits, and account-specific pitch decks.
Plan and execute channel marketing programs, including retail media, on-site merchandising, promotional calendars, co-op or MDF campaigns, and joint marketing plans with retail and distribution partners.
Optimize the digital shelf through enhanced content, product detail pages, imagery, copy, ratings-and-reviews strategy, and retail search visibility.
Develop consumer-facing content across digital, social, video, packaging, merchandising, and point-of-purchase touchpoints to build awareness and purchase intent.
Create and manage sample, demo, display, and merchandising programs, including planogram storytelling, display concepts, and in-store materials.
Own creative briefs and manage internal teams, agencies, and vendors to deliver accurate, on-brand, and on-time content.
Adapt global or corporate brand campaigns for the U.S. market, retail channels, and relevant consumer segments.
Maintain a consistent source of truth for approved product messaging, imagery, pricing, promotion, assortment, and launch communications.
Track campaign, content, and program performance, including sell-through, ROI, retail-media efficiency, and digital-shelf health; use insights to improve results.
Manage marketing calendars, assigned budgets, co-op or MDF funds, project timelines, and cross-functional stakeholders.