Product Marketing Manager - Engineered Arts

Opportunities with AppDirect's Advisor Partners (Recruitment as a Service)•Montreal, QC

44d

About The Position

Engineered Arts is the leading manufacturer of full-size humanoid robots used for entertainment, education and communication. With 20 years of hardware and software development, our robots have been sold in over 30 countries worldwide with customers such as NASA, PwC, Meta and many more. Our Ameca robot is well known as ‘the face of AI’ and a social media viral success, taking advantage of the generative AI craze. Along with our ultra-realistic Mesmer range of animated figures our robots continue to surprise and excite visitors at museums, theme parks, visitor attractions and trade shows as well as aid leading universities with AI and robotics research. Our robots are poised to break into the future mega-expansion service robot segment, with applications such as front of house, receptions, check-in desks, information points and PoS. We are a team of dedicated engineers and creatives striving to develop the very best experiences for our customers. Our internal motto is ‘Be Wow’, everything we do is fun, entertaining or surprising to encounter. We always push the boundaries of what is possible in humanoid robotics, researching and developing new systems and techniques to further their appeal. We explore and challenge the human perception of robots as well as the fear and discomfort and the excitement and joy life-like mechanical humanoids present. Role Outline Are you passionate about shaping the voice and strategies behind groundbreaking humanoid robots? As our Product Marketing Manager, you will play a crucial role in defining product messaging, strategy, and campaigns that elevate our brand. You will work closely with product, sales, and customer success teams to understand market demands and convey product value. Your expertise will be pivotal in articulating the unique selling points of our products and driving their success in various markets. Our internal motto is ‘Be Wow!’, this role must show the world all the Wow things we’re doing at Engineered Arts.

Requirements

5+ years of experience in product marketing, preferably in the technology or robotics sector.
Strong understanding of B2B marketing and sales processes.
Excellent communication and storytelling skills with proof via portfolio.
Ability to translate complex technical concepts into customer-friendly narratives.
Experience with digital marketing tools and analytics.
Proven track record of successful product launches and campaigns.

Nice To Haves

Experience in social robotics or digital entertainment and experience markets
Experience marketing to technical, corporate or academic buyers such as CTOs, Engineering leaders, Operations executives or Academic researchers
Experience working in venture backed high growth companies
Experience with marketing automation platforms
Video and demo scripting experience
Technical background or engineering exposure
Experience in global markets

Responsibilities

Develop go-to-market strategies and product positioning for new and existing products.
Create compelling messaging and content to highlight product benefits and applications.
Work closely with cross-functional teams to gather product insights and inform marketing strategies.
Conduct market analysis to understand the competitive landscape and customer preferences.
Manage product launch initiatives and campaigns across multiple channels.
Support sales teams with targeted marketing materials and presentations.
Monitor and report on product performance metrics and refine strategies as needed.