Product Marketing Manager
9fin•New York, NY
•$140,000 - $170,000•Hybrid
About The Position
The Product Marketing Manager will be responsible for leading the go-to-market (GTM) strategy and execution for product launches, creating impactful sales enablement materials, conducting market research, and collaborating cross-functionally to ensure the success of 9fin’s products. This role is ideal for someone with a strong background in B2B SaaS marketing who is passionate about driving product adoption and shaping the messaging and positioning for cutting-edge fintech solutions.
Requirements
- 5+ years of experience in product marketing, preferably in B2B SaaS or fintech industries.
- Strong understanding of GTM strategies and product launch processes.
- Proven experience in creating effective sales enablement materials and supporting sales teams.
- Expertise in market segmentation, competitive analysis, and product positioning.
- Excellent technical communication skills, with the ability to translate complex product features into clear, compelling messaging for various audiences.
- Analytical mindset, with the ability to use data and performance metrics to drive decision-making and optimize marketing efforts.
- Ability to collaborate effectively with cross-functional teams, including product, sales, customer success, and marketing.
- Experience with performance tracking tools and product marketing metrics.
- A proactive, self-starter attitude with a passion for fintech and innovation.
Responsibilities
- Develop and execute GTM strategies for new product launches, ensuring alignment with business goals and fostering collaboration between product, sales, and marketing teams.
- Create sales enablement materials (presentations, case studies, battle cards, one-pagers) to support the sales team in effectively promoting the product.
- Conduct market segmentation analysis to define target customer groups, tailoring messaging and marketing strategies to address their specific needs and challenges.
- Define and communicate compelling product positioning that differentiates 9fin in the market and resonates with target audiences.
- Stay informed on industry trends and competitor activities, providing insights that inform product and marketing strategies.
- Collaborate with customer success teams to drive engagement, retention, and adoption through targeted campaigns and educational content.
- Identify opportunities to boost product adoption and usage, working closely with sales, customer success, and product teams.
- Track and analyze the performance of product marketing initiatives, using data and feedback to refine strategies and improve results.
- Ensure alignment across product management, sales, customer success, and marketing teams on messaging, positioning, and execution of go-to-market activities.
Benefits
- Competitive Salary: $140,000 - $170,000 (our salary bands are benchmarked at 75-90th percentile of market)
- 401(k) (9fin pay 3%, employee contributions are uncapped)
- Private Health Insurance, with Dental and Vision
- Paid sick leave
- Disability Insurance (New York)
- Commuter Benefit
- 25 vacation days per year
- Local public holiday
- Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work
- Work abroad for up to 3 months a year
- 1 month paid sabbatical after 5 years of service
- Enhanced parental leave & flexible working arrangements available
- Professional learning and development budget
- AI experimentation budget of $1,000 per employee to trial AI tools
- Bi-annual team socials
- Summer and Winter company social events
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
