Product Marketing Manager
Culver Franchising System, LLC•Town of Prairie du Sac, WI
•$75,000 - $85,000•Hybrid
About The Position
Culver Franchising System, LLC is looking for a self-motivated, results-focused Product Marketing Manager to become a key leader in our talented Marketing team. In this role you will play a vital part in continuing to build the Culver’s brand through leading go-to-market execution of menu innovation, limited-time offers (LTOs) and core products to drive guest engagement, sales growth and brand relevance. You will be the critical link as you work cross-functionally to ensure new products and processes are successfully developed, launched, and sustained in the market.
Requirements
- Bachelor's Degree in Marketing, Business or related field
- 3-5 years related experience, ideally in brand management or product marketing, or equivalent combination of education and experience
- Experience leading cross-functional commercialization and product launch initiatives; foodservice, retail or consumer brand background preferred
- Strong collaborative and communication skills; proven success leading and participating in cross-functional teams
- Analytical aptitude with proven success in analyzing data outcomes to translate outcomes into actionable recommendations
Responsibilities
- Lead cross-functional planning and execution for new product launches, limited-time offers, menu renovations, and promotional initiatives
- Serve as the marketing lead throughout the innovation process; ensure alignment on objectives, timelines, key deliverables, testing, and launch readiness
- Partner with Innovation, Project Management, Culinary, Operations, and Supply Chain teams to bring new products and menu enhancements to market
- Provide guest, category, and brand perspectives to support menu innovation, product positioning, messaging, pricing, bundling, and value strategies
- Support menu optimization, renovation, and simplification initiatives that strengthen guest relevance, product quality, and operational execution
- Coordinate launch readiness activities across Marketing, Operations, Supply Chain, Training, and external supplier partners to support successful execution in restaurants
- Build strong relationships with cross-functional partners and suppliers and lead impactful co-branding partnerships
- Serve as a key marketing point of contact throughout marketing commercialization initiatives, helping teams stay aligned on priorities, timelines, and business objectives
- Monitor and evaluate the performance of core menu items, limited-time offers, and innovation initiatives against established business goals
- Partner with Insights and Analytics teams to understand guest feedback, sales performance, and marketplace trends, translating findings into actionable recommendations to Culinary and Brand stakeholders
- Lead post-launch reviews to capture key learnings and identify opportunities to strengthen future product and commercialization efforts
- Support product planning, commercialization roadmaps, and innovation best practices to improve execution and speed to market
- Lead assigned strategic initiatives, including Flavor of the Day program growth and Core Menu Renovation efforts, while continuously improving product marketing processes and tools
Benefits
- generous incentive bonus based on business results and individual success
- flexible work hours
- hybrid work model
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
