Product Marketing Manager

Alto-Shaam•Menomonee Falls, WI

About The Position

The Product Marketing Manager is responsible for leading product marketing efforts for Alto-Shaam, developing and executing go-to-market and sustainment strategies that drive awareness, demand, and adoption of our products and system solutions. As a product expert and champion, this role partners across the business to develop solutions-based sales tools, training content, innovative marketing strategies and creative campaigns. The product marketing manager equips our sales team and channel partners with information, data and tools to advance channel and e-commerce sales. This role balances strategy and execution with comprehensive plans and engaging storytelling.

Requirements

Bachelor's degree in marketing, business or similar required.
7+ years of product marketing management experience.
Strong leadership and talent development skills.
Outstanding written and verbal communication skills, including copywriting.
Outstanding project management and prioritization skills.
Strong analytical skills.
Significant product marketing and development experience.
Deep understanding of market trends and product lifecycles.
Firm grasp of ways to develop strategic product marketing campaigns.
High degree of empathy for others’ perspectives and circumstances.
Sharp negotiation tactics.

Responsibilities

Team Leadership and Development
Mentor and lead product marketing specialist(s), driving a culture of accountability, innovation, continuous improvement and excellence.
Promote collaboration and effective communication within the marketing team and across the organization.
Identify and provide training and development opportunities.
Marketing Strategy
Assist in the development and execution of the global marketing strategic plan and annual department metrics that support profitable sales growth.
Develop the marketing strategy for each product line to drive profitable growth (demand generation, funnel acceleration, sales tool creation) from insights and cross-functional collaboration. Ensure alignment with product management priorities and roadmap.
Responsible for go-to-market plan and execution for new product launches and releases. Ensure cross-functional collaboration and partnership with technical publications and integrated marketing.
Product Marketing
Participate in cross-functional, new product development (NPD) teams.
Develop, manage and execute product go-to-market plans from concept through launch and beyond in collaboration in product management, NPD team, culinary and global sales teams.
Help to capture customer, channel, competitor, and consumer insights (Technomic) and participate in market research to inform product development and marketing strategies. Leverage CRM and marketing automation data in decision-making. Actively participate in customer visits and Taste of Alto-Shaam events. Incorporate competitive analysis from engineering teardowns and product management input.
Own product branding and messaging. Work in collaboration with product management on unique value propositions and product positioning efforts.
Manage global trademark strategy with outside attorneys.
Work with the integrated marketing team on product, system and segment campaign development. Define the optimum marketing mix (awareness, lead generation, nurturing) and activities (digital, website, SEO, PPC, e-mail, media, print, tradeshow, content marketing, etc.).
Empower the sales team and channel with high-quality, customer-focused tools, product communications, assets, and training materials (presentations, sell sheets, competitor comparisons, videos, etc), working closely with marketing, technical publications, product management, culinary, global sales, and sales enablement teams.
Ensure all relevant internal and external partners have accurate product information across channels (digital asset management system, catalogs, websites, e-commerce platforms, etc.).
Partner with global sales and key customers on unit placements and case study opportunities.
Develop and maintain relationships with reps and key dealers, serving as a product expert.