Product Marketing Manager

Open Text Corporation • Richmond Hill, ON

1d • CA$98,080 - CA$147,120

About The Position

OpenText Business Network is looking for a Product Marketing Manager to lead go-to-market strategy and execution for our Payment Solutions portfolio. This is a high-impact role sitting at the intersection of corporate treasury and financial institutions, helping enterprises and banks modernize how they exchange payments, data, and financial transactions. Our solutions go beyond point products. We provide a platform that combines B2B payments, financial data integration, corporate-to-bank connectivity, transaction processing, and managed services; enabling organizations to simplify operations, accelerate onboarding, and deliver new digital payment experiences at scale. You will be the voice of the market internally and the voice of our solutions externally, working closely with product management, sales, and partner teams to drive pipeline, accelerate deals and grow market presence.

Requirements

• 5–8 years of product marketing experience, ideally within enterprise software, fintech or B2B technology
• Demonstrated expertise in one or more of the following domains: payments, treasury management, financial services platforms, or banking products
• Strong understanding of the corporate-to-bank ecosystem, including both enterprise treasury needs and financial institution product strategies
• Proven ability to develop sharp messaging and positioning for complex, multi-stakeholder solutions
• Excellent written and verbal communication skills with experience presenting to senior audiences
• Knowledge of key AI tools for content creation and how AI can support our overall GTM product strategy
• Experience working in a matrixed, global organization

Nice To Haves

• Familiarity with financial data integration, connectivity platforms, or managed services models
• Experience marketing to or working within financial institutions, fintech platforms, or payment providers
• Familiarity with payment modernization standards such as ISO 20022, SWIFT and real-time payment rails is a strong advantage
• Experience with analysts, press or industry associations is a plus

Responsibilities

• Develop and execute go-to-market plans for OpenText’s financial services and payments platform, spanning B2B payments, financial data exchange, corporate-to-bank connectivity, and managed transaction services
• Define target segments, buyer personas and competitive positioning across the portfolio, including corporate treasury, financial institutions, and fintech partners
• Lead product launches and market activations in close collaboration with product management and demand generation teams
• Support go-to-market strategies that enable financial institutions and partners to deliver modern payment and data services to their customers
• Craft compelling, differentiated messaging and value propositions tailored to CFOs, Treasurers, payments leaders, financial institution product teams, and their IT counterparts
• Translate complex product capabilities into clear business outcomes that resonate with enterprise buyers
• Translate capabilities such as connectivity, orchestration, data transformation, and payment processing into clear business value
• Build narratives that connect enterprise needs with how financial institutions design and deliver payment and transaction services
• Ensure consistent messaging across all channels including web, sales collateral, events and analyst communications
• Build and maintain a library of high-quality sales enablement assets including pitch decks, battlecards, solution briefs and ROI tools
• Train and support sales teams and channel partners on positioning, competitive differentiation and objection handling
• Partner with sales on strategic deals, providing subject matter expertise and customer-facing support where needed
• Monitor and analyze market trends across treasury management, corporate-to-bank connectivity and B2B payment modernization, including regulatory developments such as real-time payment mandates and ISO 20022 adoption
• Expand coverage to include financial data integration, bank-led payment innovation, and digital transaction platforms
• Maintain up-to-date competitive intelligence and equip the sales team to win against key competitors
• Gather and synthesize customer and prospect insights to continuously sharpen positioning and strategy
• Collaborate with content and demand generation teams to develop thought leadership assets including white papers, blogs, webinars and event presentations
• Represent OpenText at industry events, customer forums and analyst briefings
• Support analyst relations activities with firms such as Gartner, Forrester and IDC

Benefits

• Competitive compensation and benefits
• Thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing
• Variable and commission compensation opportunities for eligible roles
• Vacation entitlement
• Paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed