Product Marketing Manager

Thomson Reuters•Eagan, MN

1d•Hybrid

About The Position

As our Product Marketing Manager, you will play a pivotal role in shaping how CoCounsel Legal is positioned and perceived in the market. You’ll partner closely with product, sales, customer success, and the broader marketing team to drive awareness, accelerate new sales growth, and strengthen client adoption and advocacy. From crafting compelling messaging to launching innovative solutions, you’ll be at the center of how we connect with our audience and elevate our brand. You will be a product subject matter expert and a chief storyteller, articulating clear, differentiated value propositions backed by strong competitive insights. You will also be an industry expert possessing a deep understanding of the AI legal market and our target personas. About the Role As a Product Marketing Manager, you will: Develop a deep understanding of our products, target markets, customer segments, and competitive landscape to inform go-to-market strategies. Execute integrated product marketing plans that align messaging, campaigns, content and go-to-market activities across channels to drive awareness, adoption and growth. Craft clear, compelling and differentiated messaging that resonates with target audiences and highlights our product’s value. Partner closely with customer success and sales to identify happy customers and turn them into advocates through testimonials, case studies and references. Create high-impact marketing assets, such as product brochures, sales enablement materials, customer case studies and videos, to support each stage of the buyer’s journey. Engage with our user communities through events, digital channels, peer review sites and trade publications to strengthen loyalty and brand affinity. Act as the marketing launch linchpin that galvanizes internal support across all disciplines and drives demand for new innovations. Thrive in a fast-paced environment where collaboration, agility, strong prioritization, and customer obsession are essential for success.

Requirements

A bachelor’s degree in business, marketing or a related field.
3+ years of relevant B2B marketing experience.
Experience with product positioning, audience strategy development, and/or driving customer advocacy within a B2B omnichannel marketing organization.
A track record of being results-oriented and building effective cross-functional relationships through strong interpersonal skills.
Demonstrated ability to work cross-functionally, align on share goals and ensure coordination throughout the process.
Excellent verbal and written communication skills, with the ability to influence stakeholders at all levels.

Nice To Haves

Knowledge of or experience in SaaS, legal software or related industries strongly preferred but not required.

Responsibilities

Develop a deep understanding of our products, target markets, customer segments, and competitive landscape to inform go-to-market strategies.
Execute integrated product marketing plans that align messaging, campaigns, content and go-to-market activities across channels to drive awareness, adoption and growth.
Craft clear, compelling and differentiated messaging that resonates with target audiences and highlights our product’s value.
Partner closely with customer success and sales to identify happy customers and turn them into advocates through testimonials, case studies and references.
Create high-impact marketing assets, such as product brochures, sales enablement materials, customer case studies and videos, to support each stage of the buyer’s journey.
Engage with our user communities through events, digital channels, peer review sites and trade publications to strengthen loyalty and brand affinity.
Act as the marketing launch linchpin that galvanizes internal support across all disciplines and drives demand for new innovations.

Benefits

Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
Comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match.
market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave.
optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.