Product Marketing Manager
About The Position
SMART Technologies is an award-winning company that collaborates with bright minds around the world who believe in the power of innovation. We’re large enough to do great things but small enough that you don’t get lost in the crowd. Our continued success is possible because of our ‘Best in Class’ culture and unique talents of every individual at SMART. Make an impact in education and business and beyond. Be a part of meaningful work that fuels connections across the globe. These are the connections that really matter - and inspire greatness. #WeAreSMART #ConnectionsThatMatter Reporting to the Team Lead, Product Marketing you will work collaboratively with all SMART’s business functions to drive the cross functional development and execution of the global product marketing and launch plans for the hardware and software solutions for education, business, and public sector segments. You will work closely with SMART’s strategic marketing, sales operations, regional sales and marketing communications departments to ensure that go-to-market product plans deliver on time, on budget and on quality.
Requirements
- Highly motivated, energetic and eager to learn individual
- Excellent written and verbal communication skills
- Excellent organization skills with the ability to effectively operate as a matrix manager in coordinating people and resources from multiple areas of the company
- Strong project management skills and attention to detail
- Troubleshooting and creative problem-solving skills
- Ability to take ownership and responsibility of assigned projects
- A basic understanding of various aspects of marketing and the role each one plays in the product lifecycle
- Ability to work independently and collaboratively
- 3+ years of progressive experience in marketing, preferably focused on technology, including at least two years’ of direct product marketing experience
- University Degree in marketing or a related field
- Experience in launching technical products and communicating benefits
- Able to travel as required
- Working knowledge of Microsoft Office and SharePoint
Nice To Haves
- SaaS experience is a bonus
Responsibilities
- Develop global product marketing & communication plans for SMART’s hardware & software solutions, including product launches, ongoing marketing activities and product discontinuations, ensuring timely and effective communications to all internal and external stakeholders
- Lead the development of cross-functional go-to-market plans for new hardware & software launches including value proposition articulation and internal organizational readiness
- Translate product positioning into customer-focused messaging
- Create marketing material that effectively supports the sales process
- Engage with international & regional field marketing teams to ensure effective localization of marketing plans and communications to support regional objectives
- Support marketing campaigns through the delivery of product- specific messaging and ensuring appropriate product coverage
- Work with various subject matter experts to ensure development of high impact messaging, PR, marketing material and sales tools including product briefs, presentations, and website presence to include key benefit statements
- Build the internal field and channel’s knowledge of the hardware value proposition and develop sales tools that support the selling process
- Work with the training team to develop training programs that support the sales teams in effectively selling hardware & software solutions
- Prioritize, consolidate and support ongoing marketing and launch activities across hardware & software product portfolios
- Report against key project metrics to determine effectiveness of initiatives
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
