Product Marketing Manager

Enovis•Carlsbad, CA

1d•Hybrid

About The Position

As a key member of the Bracing & Supports Marketing team you will play an integral part in helping Enovis drive the medical technology industry forward through transforming patient care and creating better patient outcomes. We are seeking a talented and driven marketing professional to join a winning team working with market leading products in the orthopedic medical device industry! The primary role of this Product Manager will be to drive the strategic growth and development of one of the assigned product portfolios of our Bracing platform. The role leads defining portfolio strategy for the product line and represents the marketing function on the NPD team for development of product through stage gate process including development of business case, positioning, claims, messaging, branding, and launch the product. Product Managers are also responsible for assisting in developing and implementing marketing plans for assigned product lines, including developing materials and following processes required for product launches, product line maintenance, promotions and messaging, production planning, and field sales tools. Product Managers are experts in their product lines. With many new products and programs launching, this is a good opportunity to apply knowledge and learn the professional launch process and meet the professional sales team.

Requirements

Minimum of 4+ years of marketing and/or sales experience medical device, orthopedics, or a related healthcare field
2+ years product marketing experience.
Bachelor’s degree required
Must be able to travel up to 30% of the time; both domestic and international travel is required. Typical work-related travel assignments range 1-3 days, and as such overnight, out-of-town stays are required.

Nice To Haves

MBA preferred
Demonstrated critical/analytical thinking ability.
Demonstrated ability to support and execute a business/franchise strategy
Familiarity with managing a product P&L
Excellent verbal, written and presentation skills
Ability to multi-task and meet given deadlines
Ability to work collaboratively in a cross-functional team environment
Ability to understand and adapt to complex business processes and procedures
Familiarity with executing new product launches
Proficiency in Microsoft Office (Excel, Word & PowerPoint)

Responsibilities

Product development
Identifies new product opportunities by assessing portfolio gaps, competitive landscape, and capturing VOC
Utilizes market research to properly inform strategy for product commercialization
Develops business cases and presents to senior leadership team
Leads the marketing stream of product development in partnership with PMO & R&D through the new product stage gate launch process
Manages commercialization of newly developed products by leading speed to market activities, developing marketing collateral and promotional strategies, as well as training the sales force
Product line management and strategy
Acts as subject matter and product expert for the assigned product Portfolio
Supports portfolio growth initiatives by providing insights related to VOC and market trends
Collaborate with sales teams to define customers' needs and workflows
Leverage data and competitive insights to continuously evolve our understanding of the customer, the competition, market, surgery and clinical (i.e. Osteoarthritis, ACL Injury) trends
Develops and manages relationships with KOLs
Provides monthly product forecasts to operations to support inventory planning
Supports sales with resolving product issues or information in collaboration with cross-functional partners
Assists in annual strategic planning process
Promotions and channel support
Own the development and execution of a multi-segment marketing strategy
Develops and executes annual marketing plans for assigned product to meet revenue growth expectations
Utilizes various communication channels to promote, position, and message to all customer stakeholders
Develops marketing collateral, social media content, and advertising campaigns to drive growth of the assigned portfolio
Develops sales support tools in collaboration with sales operations team
Assess market and competitive landscape to inform strategic planning process
Supports sales training team to educate new sales representatives on the assigned product portfolio
Works cross-functionally with other business units to promote comprehensive continuum of care
Works closely with 3rd party marketing agencies to develop new messaging strategies and conduct market research
Utilizes Marketing Excellence (MEX) process to develop customer segmentation, messaging, and tactics to improve marketing effectiveness
Maintains list pricing and field discount guidelines
Attends and supports industry events
Special projects, such as researching trends, developing reports, and other projects as required from time to time.