Product Marketing Manager

Erbe USAorporated•Marietta, GA

5d•Onsite

About The Position

Manages assigned product portfolio and is responsible for product prioritization and rationalization efforts that drive adoption in local markets. Serves as key U.S. liaison to the sales team and customer base for product-related inquiries, recommendations, line extensions, improvements, and other related activities. Coordinates product information with the product development and technical marketing team in Germany; disseminates information internally and externally as applicable. Develops and implements annual marketing strategy for assigned portfolio, including product launch plans, key messaging with target proof points, pricing strategy, collateral materials development, competitive assessments, and revenue forecasts. Designs and executes marketing strategies to ensure profitable growth. Works closely with sales organization, distribution channels, customers, and other buying influencers to develop comprehensive understanding of the industry, competitive landscape, and customer needs. Assists in managing the entire product life cycle, including, but not limited to: Strategic planning and tactical activities before the product is released. Involvement in post-release challenges in the US market, including training requirements for field sales team throughout and finally into obsolescence. Technical input in the design phase as applicable. Product training needs for sales, customers, and internal departments. Support issues like technical support, product specific contact, and documentation. Tradeshow attendance. In association with marketing and sales leadership, establishes KOL strategy that supports increased adoption of Erbe product line within assigned product portfolio. Assists in the building of product evaluation protocol for new products and leads the on-site evaluation process. This includes management of the selection process, tactical protocol deliverables, and summarization of project results. Leads cross-functional team meetings that develop and implement companywide go-to-market product strategies; develops and distributes tactical plans for all departments to execute with timelines. Designs and produces marketing reports for department and company-wide use, including international subsidiaries and distributors.

Requirements

Bachelor’s degree in marketing, business, technical marketing, or related field required.
5-7 years’ professional experience working in a marketing role.
Demonstrated communications skills, both verbal and written.
Excellent facilitation skills.
Strong leadership and interpersonal skills.
Ability to serve in a liaison role between cross-functional and cross-cultural teams.
Strong analytical skills and the ability to communicate complex information in a way that provides solutions to problems.
Critical thinking and sound judgment required.
Ability to learn and present the technical attributes of the company’s products to the marketplace in a positive, clear, and distinctive manner.
Highly organized and able to meet deadlines.
Demonstrated excellent computer skills.
Proficiency with Microsoft Office products.
Ability to handle confidential information in an appropriate and professional manner.
Employees must be legally authorized to work in the United States.
Employees must not be specifically barred from working with Federal contracts, government entities or otherwise listed on Federal excluded parties list.

Nice To Haves

Medical device experience, particularly in a sales or marketing leadership role is a strong plus.
German and/or Spanish language skills a strong plus.

Responsibilities

Manages assigned product portfolio and is responsible for product prioritization and rationalization efforts that drive adoption in local markets.
Serves as key U.S. liaison to the sales team and customer base for product-related inquiries, recommendations, line extensions, improvements, and other related activities.
Coordinates product information with the product development and technical marketing team in Germany; disseminates information internally and externally as applicable.
Develops and implements annual marketing strategy for assigned portfolio, including product launch plans, key messaging with target proof points, pricing strategy, collateral materials development, competitive assessments, and revenue forecasts.
Designs and executes marketing strategies to ensure profitable growth.
Works closely with sales organization, distribution channels, customers, and other buying influencers to develop comprehensive understanding of the industry, competitive landscape, and customer needs.
Assists in managing the entire product life cycle, including strategic planning and tactical activities before product release, post-release challenges in the US market, technical input in the design phase, product training needs for sales, customers, and internal departments, support issues like technical support, product specific contact, and documentation, and tradeshow attendance.
Establishes KOL strategy that supports increased adoption of Erbe product line within assigned product portfolio.
Assists in the building of product evaluation protocol for new products and leads the on-site evaluation process, including management of the selection process, tactical protocol deliverables, and summarization of project results.
Leads cross-functional team meetings that develop and implement companywide go-to-market product strategies; develops and distributes tactical plans for all departments to execute with timelines.
Designs and produces marketing reports for department and company-wide use, including international subsidiaries and distributors.