Product Marketing Manager

Brady Corporation • Milwaukee, WI

16d • Hybrid

About The Position

Brady Corporation is seeking a data-driven, execution-focused Product Marketing Manager (PMM) for our Engraving Solutions business, which sells through our Brady and Gravotech brands. This position will accelerate market-led growth across our multi-product, multi-industry portfolio in the North America region. Operating as an individual contributor at the critical intersection of Global Product Management, Operations, Sales, and Marketing, you will be responsible for translating complex technical solutions into compelling customer value propositions. In this role, you will report directly to the General Manager for Direct Marking and act as the core engine converting corporate strategy into localized market velocity. You will own the day-to-day execution of Engraving Solutions commercial launches, build high-impact sales enablement tools, optimize the enterprise buyer journey, and monitor competitor threats to maximize regional revenue and market share. This position can be based in one of our offices including Pittsburgh (Cranberry Township), Atlanta (Duluth metro) or Milwaukee.

Requirements

• Data-driven, execution-focused approach.
• Ability to translate complex technical solutions into compelling customer value propositions.
• Experience in executing commercial launches.
• Skills in building sales enablement tools.
• Understanding of the enterprise buyer journey.
• Ability to monitor competitor threats.
• Experience in market-led growth strategies and KPIs.
• Experience in customer advocacy programs.
• Experience in competitive intelligence and market tracking.
• Experience in channel training and sales enablement.
• Experience in optimizing the buyer experience.
• Experience in demand forecasting and pricing support.

Responsibilities

• Execute data-driven regional commercial programs designed to accelerate pipeline velocity and capture local market share.
• Track and report on regional KPIs related to revenue, pipeline impact, and program ROI.
• Partner with customer-facing teams to cultivate strong customer advocacy programs. Turn successful product deployments into case studies, video testimonials, and industry references.
• Own the tactical execution of the end-to-end commercial launch framework. Coordinate cross-functionally to ensure readiness across product, operations, sales, channel, customer service, and technical support teams.
• Continuously monitor and analyze regional competitor activities, products, and positioning to help formulate aggressive local counter-strategies. Track local industry standards, regulatory shifts, and compliance mandates to ensure product alignment.
• In partnership with channel marketing, design and deliver technical and commercial channel training programs. Author and distribute enablement tools to equip internal sales teams and channel partners with the resources to sell effectively.
• Partner with Sales, Marketing/Communication, and Customer Experience teams to map the enterprise purchasing journey. Identify and mitigate friction points from initial awareness through technical evaluation to post-purchase onboarding.
• Partner with sales and operations to provide localized field insights that feed into accurate regional demand forecasts. Support the optimization of corporate pricing strategies for the best possible regional outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed