Product Marketing Manager

Axim Collaborative•Cambridge, MA

1d•Hybrid

About The Position

Axim Collaborative is a nonprofit organization dedicated to transforming education-to-work pathways through collaboration and innovation. As a joint endeavor between Harvard and MIT, Axim evolved from the edX® Project and stewards the Open edX® platform, an open-source learning platform aimed at making education accessible globally. The Product Marketing Manager will report to the VP, Open edX® Partnerships & Ecosystem Growth and will be responsible for executing go-to-market marketing strategies to drive demand, awareness, and adoption for the Open edX® platform. This role involves product marketing support, content marketing, demand generation, and events management, working closely with marketing leads, business development, and product teams. The ideal candidate is a hands-on, execution-driven marketer with experience in technical products, LMS/SMS platforms, or publishing solutions, and a focus on driving product adoption within partner ecosystems. The role can be hybrid or remote, with required travel for events and in-person programming.

Requirements

Bachelor's degree or equivalent experience.
Excellent communication skills, written, verbal, and public speaking.
4+ years in product marketing, with experience marketing a platform or technical product (edtech, SaaS, or open-source a plus).
Comfort translating technical/platform capability into buyer-facing messaging for multiple segments.
Hands-on content creation and content-calendar management experience.
SEO literacy and familiarity with AI-referrer/LLM-discoverability required.
Experience supporting conference/event marketing, from planning through follow-up.
Strong cross-functional collaboration skills.
Passion for education access and equity, and alignment with Axim's mission.

Nice To Haves

Familiarity with the Open edX® ecosystem, higher ed, or workforce development strongly preferred.
Experience in a marketing role for an LMS (Learning Management System) or SMS (Student Management System) provider.
Experience in the education technology (edtech) sector and familiarity with the Open edX® platform or similar open-source learning platforms.
International experience or cultural fluency.

Responsibilities

Execute product marketing across the core Open edX® platform and solution bundles.
Develop and maintain positioning, messaging, and toolkits for the core platform and partner solutions.
Translate product and technical updates into clear value propositions for key buyer personas.
Tailor value propositions to distinct buyer segments: higher ed, workforce development, enterprise Learning and Development.
Implement and maintain the Open edX® brand voice and messaging framework.
Use competitive intelligence to sharpen positioning and identify market opportunities.
Provide market input into new features and partner-built solutions.
Mobilize the Open edX® Marketing Working Group to execute GTM campaigns.
Contribute content to build brand awareness and lead generation across various channels (blog, newsletter, LinkedIn, YouTube, SEO/GEO).
Own and execute the content calendar supporting brand and demand generation goals.
Drive SEO and LLM-discoverability strategy for openedx.org and report against KPIs.
Co-develop case studies, partner success stories, and other proof-point content.
Build lead-generation assets (webinars, gated content, nurture sequences).
Support Axim and Open edX's presence at target conferences, from CFP through follow-up.
Help maintain the conference and events tracking calendar.
Develop event collateral and coordinate logistics.
Capture and repurpose event content into the broader content pipeline.
Track event-driven leads and attendee follow-through.